Greenhaus, a Solana Beach-based marketing agency with a second office in Dallas, has announced its ownership team has expanded with the addition of Casey Soulies and Chris Brown as partners.
Soulies, who joined the agency in 2024, currently serves as chief media officer. Brown joined Greenhaus in 2019 as a senior writer and was later promoted to creative director and is now chief strategy officer.
With Soulies and Brown, Greenhaus now has five partners, including founding partner Craig Fuller, chief executive officer Paul Whitbeck and chief creative officer Rob Petrie. Fuller founded Greenhaus 30 years ago and is scaling back his day-to-day involvement in operations, a statement said.
Greenhaus has 25 full-time employees, a spokesperson told Times of San Diego.
“Adding Casey and Chris to our ownership team is the next step as we continue to evolve and grow the agency,” said Whitbeck. “Looking forward, each will add invaluable expertise and leadership for our proprietary media and insights products which we are integrating with all clients.”
Casey Soulies head shot. (Photo courtesy Rick Griffin/MarketInk)In addition, Greenhaus announced the rollout of Greenhaus Groundworks, a standalone strategy and insights service area for clients with the goal of discovering key client brand insights.
“Over our decades of experience we have learned you can do creative for creative’s sake and it might be good, but when you have an insight that drives a strategy and the creative you are much more likely to be great,” said Brown, who is leading the rollout of Greenhaus Groundworks.
A statement said Groundworks combines data, cultural intelligence, trends, category expertise and real-world human insight to uncover what truly drives behavior.
“We are looking at not just what people say, but what they do, why it matters and how brands can move with confidence,” said Petrie. “Groundworks connects people to places on the deepest, truest levels, ensuring creative, media and experiential decisions are rooted in something real.”
The agency said Greenhaus Groundworks will offer a variety of products from individual targeted strategy sessions, workshops, ongoing qualitative and quantitative research and data analysis, depending on the client’s business flow and needs.
Groundworks insights will be designed to go beyond demographics and deeply into emotional triggers that can help brands connect on a deeper level, Greenhaus said.
“We can take the data you have and help it tell a more resonant story,” said Brown. “There’s no shortage of data and information and we want to make sure our clients aren’t data rich but insight poor.”
Founded in 1996, Greenhaus’ clients have included destinations, communities, resorts and civic entities in 19 states and Mexico. Since 2016 Greenhaus has developed or deployed brand campaigns for Visit Dallas, Visit Oceanside, Visit Temecula Valley, Visit Anaheim and the City of Anaheim, Visit Newport Beach, Visit Santa Barbara, Visit Buena Park, Visit South Padre Island, Mountainside at Northstar in Lake Tahoe, the Orange County Visitors Association, Kukui’ula in Kauai and the Islands of Tahiti.
Scatena Daniels Communications rebrands as Scatena Media Group
San Diego public relations agency Scatena Daniels Communications has rebranded itself as Scatena Media Group.
Scatena Media Group logo. (Image courtesy Rick Griffin/MarketInk)The move follows last year’s departure of Arika Daniels, who co-founded Scatena Daniels Communications with Denise Scatena in 2009. Daniels left in May 2025 to join the Jacobs & Cushman San Diego Food Bank as senior director of communications.
Scatena, a third-generation Californian, remains with the agency as chief executive officer and the firm’s sole owner. Scatena Media Group has five full-time employees, a spokesperson told Times of San Diego. Clients represent the higher education, healthcare and nonprofit sectors.
“Over the years, we’ve evolved from a public relations firm to a fully integrated communications agency,” said Scatena. “The audiences our clients need to connect with are more fragmented than ever, and we need to reach them where they consume information.
“It’s important to provide an integrated communications lens on the strategy and services we deliver to our clients. Our new name and identity reflect this evolution and position us for future expansion.”
A statement said the rebrand marks both a milestone and strategic expansion. The agency offers strategic communications and planning, media relations and spokesperson training, content strategy and creation, digital branding and creative services, crisis communications and reputation management, leadership and advisory support and fractional CMO and CCO services.
Denise Scatena. (Photo courtesy Rick Griffin/MarketInk)“Now serving as the sole owner of Scatena Media Group, I took the last nine months to reimagine how to continue to provide communications and marketing leadership to our current clients and the community at large,” said Scatena. “They want communications to feel cohesive and intentional, achieving increased, high-quality visibility, and for their internal teams to feel supported and empowered. It was important for us to adapt to what they are looking for.”
The rebranded agency’s tagline is “Where Strategy Meets Story.”
“This rebrand is just the beginning,” said Scatena. “Our future is rooted in innovation, intentionality, and integrated strategy. We are committed to expanding our capabilities, particularly in digital media and fractional C-suite services, to ensure our clients adapt and thrive in challenging economic environments, and in ever-evolving communications landscapes across sectors and departments within their own organizations.”
Since its founding, the firm said it has implemented PR campaigns and communications strategies for more than 100 charitable organizations in San Diego and Orange counties.
DirecTV is selling ad inventory for San Diego’s One America News
One America News Network, a San Diego-based, right-wing TV news channel operated by Herring Networks, Inc., has announced an exclusive agreement with DirecTV Advertising, which will serve as the sole third-party sales and marketing agent for Herring Networks’ U.S. advertising inventory.
In addition to OAN, Herring Networks operates A Wealth of Entertainment, a TV channel with vicarious living programming featuring awe-inspiring travel destinations, outrageous cars and amazing homes.
A statement said Herring Networks will tap into DirecTV Advertising’s resources, scale and expertise to offer ad opportunities with connected TV channels, traditional and virtual multi-channel video programming distributors and over-the-air broadcasters.
“The exclusive relationship strengthens Herring Networks’ presence in the advertising marketplace, ensures alignment with distributor expectations, and reinforces the long-term value of OAN and AWE to help brands reach their target audiences,” a DirecTV statement said. “The agreement also gives programmers and distributors confidence in how Herring monetizes its ad inventory.”
“This agreement underscores our commitment to best-in-class solutions anywhere our networks are available in the United States and beyond,” stated Charles Herring, president, Herring Networks. “MVPDs and virtual operators benefit when networks bring proficiency and professionalism to the marketplace. Working exclusively with DirecTV Advertising ensures our inventory is represented with clarity, accountability and effectiveness for brands.”
“We’re pleased to bring our expertise to Herring Networks,” said Amy Leifer, chief advertising sales officer, DirecTV. “This agreement supports continued growth while providing advertisers with more scalable options that deliver meaningful results.”
Launched on July 4, 2013, OAN produces 16 hours of live news every weekday, plus four, one-hour prime-time weekday talks shows from news bureaus in Washington, D.C. and California. AWE was launched in June 2004 as one of the first themed HD channels.
Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly in Times of San Diego.
Hence then, the article about marketink greenhaus add partners launches behavioral insights product was published today ( ) and is available on Times of San Diego ( Middle East ) The editorial team at PressBee has edited and verified it, and it may have been modified, fully republished, or quoted. You can read and follow the updates of this news or article from its original source.
Read More Details
Finally We wish PressBee provided you with enough information of ( MarketInk: Greenhaus add partners, launches behavioral insights product )
Also on site :