Perrie Sian enters the private-dining restaurant, Nightingale, in Mayfair, wearing a fitted navy blazer. The garment will fly off Primark rails over the next few days, because she will promote it to her 2.1 million Instagram followers, and 1.1 million on TikTok.
Throughout the breakfast launch party for the second “Perrie’s Primark Picks” that we’re gathered for, the 32-year-old pauses working the room only to capture content, locking into her set of poses that she’s perfected. A slight upturn of her lips, eyes focused on the lens, and hands delicately placed just in front of her jean pockets.
Perrie (whose full name is Perrie Sian Walker) had 24 sell-out collections with In The Style and gave Primark their most successful day in Click and Collect history. “I have grown my community from pure graft for years. I’m grateful that people trust me enough to spend money. It doesn’t go over my head,” she says.
Perrie, who previously worked in a call centre, began posting her fashion finds consistently during the pandemic, after being inspired by “OG influencers”. Many people dream of giving up their day job to do social media, making it a highly competitive industry. Perrie’s commitment to posting five videos per week, mixed with a bit of luck from a giveaway – in 2021, she ran a competition to win a Dyson Airwrap that went viral – helped her make it.
“The universe was saying to me, ‘We know you want this, we will give you a head start,’ so I went for it,” she explains.
Despite now posting bags of clothes every week, Perrie is largely sensible with her money, returning a large portion of them, after previously being in thousands of pounds of debt.
“I was 19 and trying to keep up with an unattainable lifestyle. I don’t mean flashy cars and diamond rings, but spending a bit too much at River Island, or paying for a round. Then it was like, ‘I’ve got £50 left for the month, but I need £100 to go out, I’m gonna get a payday loan’. Before I knew it, I had five payday loans with crazy interest,” she explains.
“When I look back, I feel so sad because I was a baby. I didn’t tell anyone apart from my sister, and even she didn’t know how bad things were. If I had told my parents, they couldn’t have bailed me out,” says Perrie, whose mum works in a post office, her dad is a lorry driver. “I had to consolidate, and I worked for years in a call centre to pay off that debt.”
Perrie Sian is known for her style, and here she is wearing her Primark picks (Photo: Phill Taylor)One way she would save money is by shopping at Primark. She became so passionate about it that she set up a Facebook group, Perrie’s Primark Picks. In more recent years, she posts monthly hauls on Instagram and “Come with me to Primark” TikTok videos, where she shares the good and bad on offer. Some of her quips include “it’s giving 2000 clip art” and “I haven’t seen a nice pair of shoes in Primark since 1965”.
“What I love about Primark is they take it on the chin,” she shares. In one video, she finds a dog printed on a T-shirt and questions why it exists. “On a call with the team, one of the senior women said, ‘That was actually my dog.’ If there was an available hole that could have formed in the floor, I was ready to fall through it.”
Luckily, Perrie survived and has just launched her spring picks, which include basics she hopes will have longevity in people’s wardrobes, such as a white clinched T-shirt and a pink faux-suede blazer, which she describes as “Zara-esque”. “When I first saw it, I thought, ‘I can’t believe that’s Primark’. There has to be a couple of those moments within every drop,” she says.
With a focus on elevated basics, Perrie explains what she believes every woman needs in their wardrobe. It’s a surprisingly short list: “A great blazer because you need something that’s going to make you feel like you’ve got your s**t together, a really well-fitting pair of jeans that go with everything, and comfy leggings that are going to take you all through the year and hold you in.”
In terms of what you do not need, Perrie may promote clothes every day, but is keen to remind us to be thoughtful: “It’s nice to get a new outfit for an event, but nine times out of 10, you’ve got something in your wardrobe. Working with fashion brands, I know they have shiny magpies each season, but ask yourself, do you need it?”
Perrie’s podcast is out nowPerrie doesn’t just work for clothing companies anymore. Since last year, she has owned one after launching Reasn with the former owner of In The Style, Adam Frisby. Explaining why she wanted to make this step, she says: “I can’t change the size range or in-store policies of those I work with, all I can do is say what I like and don’t like. Nothing is as good as having 100000000 per cent control.“I have always struggled with imposter syndrome, but I’ve learned I am good enough. I am probably a bit too sensitive, but that’s fine as long as you recognise it, and I’m working on it.”
While Perrie has a very curated Instagram grid, she allows her followers to learn more about the person in the clothes with Instagram stories. On a holiday to Stella Island in Greece in 2023, the same trip that Perrie and her partner Ricci Mandal got engaged, she joked that she was posting so many that her phone was ‘going to blow up’.
“We kept having really weird, funny things happen to us – like we were staying opposite a couple who were constantly having sex in the hot tub. My relationship with my community is that you’re going to know about every single second of my life. It got to the point where there was so much more to say… Ricci and I were like, ‘Why don’t we do a podcast?’” Each week on Can I Be Candid?, Perrie chats to friends and fiancé Ricci about all manner of subjects. In the 45 episodes so far, they’ve covered everything from what’s okay to take from a hotel to Ricci’s hair transplant and the flat earth theory. “Podcasts are a bigger commitment than I anticipated, and it’s not turning a profit, but… it’s an escape.”
Ricci, who previously worked in property and stayed out of videos, is now all about the content, and Perrie feels proud of him for being a different type of male influencer.
Your next read
square PENSIONS AND RETIREMENTI’m glad I delayed taking my state pension – I don’t have to worry about money now
square PROPERTY AND MORTGAGESI moved to the Dominican Republic – my new home is so big I need two full-time staff
square LIFESTYLEI went in search of Britain’s best pubs with a view – here are my 20 favourites
square LIFESTYLE OutnumberedI’m a headteacher letting parents book term-time holidays – here’s how
“A lot are aesthetic, clean-cut models, and that’s not really attainable to the majority of the population. We need people like Ricci, who’s normal and funny,” she summarises.
Like many online couples, they poke fun at each other, but Perrie says it doesn’t impact their relationship: “People may think we take it too far, but we have been together for nearly 10 years, so if I offended him or he offended me, we could say – but we’ve yet to achieve that. I’m setting it as a goal,” she quips with a laugh.
Perrie’s Primark Picks SS26 Collection is available in Primark stores or via Click + Collect with prices starting from £5.00.
Hence then, the article about three fashion items you always need and what to avoid by perrie sian was published today ( ) and is available on inews ( Middle East ) The editorial team at PressBee has edited and verified it, and it may have been modified, fully republished, or quoted. You can read and follow the updates of this news or article from its original source.
Read More Details
Finally We wish PressBee provided you with enough information of ( Three fashion items you always need and what to avoid, by Perrie Sian )
Also on site :