On paper, the Samsung Galaxy S26 lineup seems like a pretty standard upgrade. The phones have received a new chip, some new AI features, slight bumps to the battery life and charging speeds (depending on your model), and even a fancy new gimmick in the Privacy Display. But once you add one of these new handsets to your cart, you'll notice another detail that's changed: Two of the Galaxy S26 phones cost $100 more than their Galaxy S25 counterparts did at launch last year.
We were all hoping it wouldn't happen, but as AI demand makes components like storage, memory and even displays more expensive, the first major tech launch of the year has shown us that we can expect prices to increase in turn. This year, two models of the Galaxy S26 are $100 more expensive—but hey, at least your priciest options got out unscathed.
Why the Galaxy S26 costs $100 more
Samsung Galaxy S26 6.3" 512GB Smartphone + $100 Gift Card $899.99 at Amazon $1,199.99 Save $300.00 Shop Now Shop Now $899.99 at Amazon $1,199.99 Save $300.00I say "close," because the 256GB S26 is still a bit more expensive than the 256GB S25. That phone costs $859, so whether the upgrade is worth an additional $40 depends on how much you care about a larger battery, a new chip, and a 0.1-inch larger display. Being the base phone, the S26 doesn't have the flashiest additions over its predecessor, but it might have fared better than the non-Ultra S26.
The Galaxy S26+ costs as much as an iPhone 17 Pro
Samsung Galaxy S26+ $1,099.99 at Amazon $1,399.99 Save $300.00 Shop Now Shop Now $1,099.99 at Amazon $1,399.99 Save $300.00That means upgrading will only net you slightly faster processing, plus early access to those new AI features that are Galaxy S26 and Pixel 10-exclusive...for now. The lack of distinct selling points emphasizes the awkward space these middle-of-the-road models currently occupy. For instance, you can get an iPhone 17 Pro for the same $1,099, and that will get you Apple's best technology, minus the slightly larger display and battery on the iPhone 17 Pro Max. If Samsung is charging that much for a Plus model, maybe it makes sense that Apple ditched its own Plus version for the weirder (but unique) iPhone Air.
Granted, the S26+ is still a strong phone. That new chip is no slouch, and while the ultrawide and telephoto lenses are weaker here than on the 17 Pro, the main lens is actually slightly stronger, at 50MP versus 48MP. I wouldn't be disappointed to get an S26+, but it might be difficult for an S25+ owner to find a reason to upgrade their current phone. It's basically the same device, but $100 pricier.
The Galaxy S26 Ultra costs the same, probably because that's the one Samsung wants you to buy
Samsung Galaxy S26 Ultra $1,299.99 at Amazon $1,699.99 Save $400.00 Shop Now Shop Now $1,299.99 at Amazon $1,699.99 Save $400.00The Galaxy S26 Ultra starts at $1,299, the same as the Galaxy S25 Ultra. But for that cost, you'll now get a new chip, faster wired charging (up from 45W to 60W), the Privacy Display, and improved nighttime photos as well as access to the APV codec used in professional video shoots. That's a good amount of upgrades over what the other models offer.
To me, that signals one thing: Samsung is willing to raise its barrier to entry, but is going to do its best to keep pricing for its flagship devices as attractive as possible for as long as possible. If you're willing to buy the most expensive model, you can avoid a price hike, while also getting the biggest upgrades. Everyone else will have to pay more. I'm curious to see whether Apple will follow this trend when it drops the iPhone 18 later this year.
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