Months ago, rumors suggested the two companies would be launching a truly first-of-its-kind collaboration: Dr Pepper-flavored sausages, and at the time, fans were divided. While some rejoiced, "What a time to be alive!" others insisted that "we are losing touch as a society."
Johnsonville's Dr Pepper-Inspired Sausage Is Really Happening
According to this morning's press release, the new signature sausage was inspired by the findings of a recent poll conducted by the company, which suggested that 73 percent of American respondents are "hanging out less than they used to," and a majority (some 51 percent) say that "socializing feels more uncomfortable now." Still, 91 percent agree "food makes things more fun," and 76 percent of those polled want to push themselves out of their comfort zone.
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"Johnsonville and Dr Pepper are built for hangouts, and our data continues to show people are connecting less," Jamie Schmelzer, vice president of marketing at Johnsonville, explained in a Feb. 25 statement. "So, we got together and made something fun, unexpected and maybe delicious? Reaction to the idea of a soda-inspired sausage has been a little polarized, but we hope people hang out, give it a try and let us know what they think, love 'em or hate 'em."
Johnsonville Dr Pepper Inspired Sausage.J
"At Dr Pepper, we're always looking for bold, delicious ways to show up in fans' lives, and this collaboration with Johnsonville takes that to a whole new level," Derek Dabrowski, senior vice president of Brand Marketing at Dr Pepper, shared. "Our signature 23‑flavors has been used in home kitchens and backyard BBQs for years, so transforming that iconic taste into a sausage felt both unexpected and completely natural."
Johnsonville Dr Pepper Sausage is expected to be available as soon as Sunday, March 1, on shelves and roller grills at major retailers and convenience stores across the U.S., including Walmart, Kroger, 7-Eleven, and more.
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