Before Instagram and Etsy became hubs for showcasing the works of independent artists around the world, many artists relied on local art fairs, but those events didn’t quite have the reach Ryan Stanier envisioned.
“He noticed that it was difficult for art lovers to find and buy directly from emerging artists,” said Nicole Garton, global fair director of The Other Art Fair, in a phone interview. “At that time, it was also difficult for artists to connect directly with people who would want to purchase their work.”
In 2011, Stanier founded The Other Art Fair in London, bringing together emerging artists from around the world into one room for a curated event styled like a familiar local art fair. Stainer also wanted to craft an event that made it easier for artists to present their work to the public, who may be seeking new pieces for their homes, friends and family.
By 2017, the Other Art Fair had crossed the Atlantic and, since then, has ventured into Brooklyn, Chicago, Dallas, and Los Angeles. The event is returning to Los Angeles County for its 15th edition from Feb. 26 to March 1 in Culver City at 3Labs, where it will host 160 independent local artists and others from overseas.
“We’re thrilled to have the diversity and so many different perspectives, mediums and cultures represented within all in one room,” Garton said. “It’s a great way to see who’s making art in the nearby community and get a taste for the art scene outside the US, in places like Australia and Japan.”
“In Bloom” by Marie-José will be among the works displayed at The Other Art Fair happening at 3Labs in Culver City, Feb. 26-March 1. (Courtesy Marie-José and The Other Art Fair, presented by Saatchi Art) “Here Hope Always Remains” by Marie-José will be among the works displayed at The Other Art Fair happening at 3Labs in Culver City, Feb. 26-March 1. (Courtesy Marie-José and The Other Art Fair, presented by Saatchi Art) “The Goodbye Line,” an interactive telephone booth where people can leave anonymous voicemails saying the goodbyes they never got to say, will be displayed at The Other Art Fair happening at 3Labs in Culver City, Feb. 26-March 1. (Courtesy of The Other Art Fair, presented by Saatchi Art) French-Australian artist Linus Gruszewski’s “Thank You,” a walk-through installation made from 1,500 repurposed take-out bags, will be displayed at The Other Art Fair happening at 3Labs in Culver City, Feb. 26-March 1. (Courtesy Linus Gruszewski and The Other Art Fair, presented by Saatchi Art) “The Art of Ping Pong: Play it Forward” will be displayed at The Other Art Fair happening at 3Labs in Culver City, Feb. 26-March 1. (Courtesy of The Other Art Fair, presented by Saatchi Art) French-Australian artist Linus Gruszewski’s “Thank You,” a walk-through installation made from 1,500 repurposed take-out bags, will be displayed at The Other Art Fair happening at 3Labs in Culver City, Feb. 26-March 1. (Courtesy Linus Gruszewski and The Other Art Fair, presented by Saatchi Art) Show Caption1 of 6“In Bloom” by Marie-José will be among the works displayed at The Other Art Fair happening at 3Labs in Culver City, Feb. 26-March 1. (Courtesy Marie-José and The Other Art Fair, presented by Saatchi Art) ExpandOne of the fair artists is Los Angeles-based artist Marie-José, whose work explores the Black femme experience through Afro-Surrealistic painting, collage, stained glass, and textile arts. Marie-José employs elements of Afrofuturism and combines it with surrealism to reimagine the past and inspire new futures. Their work, which reexamines the boundaries of Black liberation, is inspired by René Magritte, Dorothea Tanning, and Kerry James Marshall, as well as their Nigerian heritage.
The fair also offers unique immersive artworks, including one by French-Australian artist Linus Gruszewski, who is bringing “Thank You,” a walk-through installation made from 1,500 repurposed take-out bags, “The Goodbye Line,” an interactive telephone booth where people can leave anonymous voicemails saying the goodbyes they never got to say, and “The Faux-To Booth,” where artists create hand-drawn portraits in real-time instead of automated photos.
Garton added that each fair is usually tied to a charitable cause in an effort to “inspire people and bring them together while offering hope in times of difficulty.” This year’s Other Art Fair in Los Angeles will honor the one-year anniversary of the Eaton Fire, and it has partnered with Altadena Brick by Brick, a local nonprofit rebuilding homes west of Lake Avenue.
The organization was appealing to Garton and the fair because of its commitment to bridging the gap for people who may have received aid from FEMA or other programs, but who do not have the financial means to rebuild fully. Altadena Brick by Brick aims to raise $10 million to fund $300,000 grants for 30 families as part of its central mission to help curb the displacement of families affected by the wildfires by helping them rebuild rather than relocate.
The Other Art Fair will feature a creative, interactive art installation that will also help drum up funds for the cause. Through a collaboration called “The Art of Ping Pong: Play it Forward,” visitors can play on custom, artist-designed ping-pong tables that double as sculptural artworks, with all donations supporting rebuilding efforts.
The installation serves as a creative way to turn gameplay into community support. Over the course of the four-day event, the fair will host ping-pong tournaments, and at the end, the tables will be sold in a silent auction. Some premium fair tickets also include take-home artist-designed paddles.
“So much of our team lives and has grown up in LA, so it’s very personal,” Garton said. “Everyone knows someone, or in our case, so many of our artists were directly affected. Just because the fires have gone out certainly doesn’t mean that it’s over.”
When asked why the fair calls itself the “other art fair,” Garton said it’s because it is an artist-led fair that doesn’t feature any galleries. While some of the artists may be showcasing work at other locations under a gallery, the event features artists who sell their work directly and keep most of the profit, with a minority share going back to The Other Art Fair. The event requires artists to visibly list the prices of their work so that spectators have a better idea of what they are buying, whether they are first-time art buyers or investors.
“We are an art fair for emerging artists and independent artists, so we’re dealing with the emerging end of the market, where your dollar goes so much further,” she said. “This is great for people who maybe have never purchased artwork before, but they have a home or other place, they’re looking personalize and make it feel like a reflection of their personal taste.”
The Other Art Fair
When: Various time slots, Feb. 26-March 1.
Where: 3Labs, 8461 Warner Drive, Culver City.
Admission: Tickets start at $15 at theotherartfair.com.
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