Dropped in the midst of the hype during the What’s Your Favourite? campaign during Superbowl XL, these new mysterious events have an interesting specific distinction when they happen later this year.
What is Pokémon Day Out and Night Out?
Officially unveiled during the Super Bowl XL weekend, the Pokémon ‘Day Out’ and ‘Night Out’ events have been announced as distinct experiences for fans of all ages throughout the year — with the Day Out event designed with ‘family-friendly’ programming and activities in mind, and the Night Out version being made with older fans who grew up with the Pokémon franchise in mind.
What could Day Out & Night Out involve? Our speculation
The only detail we do know about Pokémon Day Out’s and Night Out’s itineraries is that these will be ‘interactive and immersive’.
Then, for the Pokémon Night Out event, it’s been implied that this will be designed for older fans who will be either adults or at least in their late teens — opening up speculation that we could see the announcement of more mature Pokémon content such as a PG-13 anime, more fashionable merch drops designed for adults, meet-ups at venues serving alcohol, or even announcements or demos of games that go beyond the franchise’s usual PEGI 7/E10+ ratings.
View Green Video on the source websiteIf there was any time to test the market with Pokémon products targeted just at older fans, it would be during an event as anticipated as the 30th anniversary — where there’ll be more eyes on the IP than ever.
At that point, we’ll be updating this explainer the second we know more.
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