Why 2026 is the Year of the ‘Sofa Supper’ and ‘Bed-Dine’: Inside Ikea's New Study About the Way We Eat ...Saudi Arabia

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If you’ve spent your evening balancing a bowl of pasta on your knees while catching up on your favorite show, you’re in the majority. In the UK, a staggering 48% of people now eat dinner on the sofa, making Brits three times more likely than the global average to ditch the dining table entirely.

The 6:44 PM Dash: Dinner in Under 30 Minutes

The dinner bell rings at 6:44 PM on average globally, but don't expect a long, drawn-out affair. Most people are finished with their meal in just 27 minutes. The study also revealed a stark "speed gap" tied to economics: lower-income households are twice as likely to finish dinner in under 10 minutes compared to high-earners.

TOP 10 trends based on IKEA Cooking & Eating Survey (Photo: Ikea)

Ikea

The "no phones at the table" rule has officially left the building. Only 7% of households maintain a device-free zone during dinner. For everyone else, screens are the ultimate dinner guests. 40% of people watch TV while eating with family, and 15% keep the television on even when hosting guests.

Sustainability vs. The Sweet Tooth

Despite the chaos, we’re becoming more conscious of our footprint. Europeans are leading the "waste not, want not" charge, with 55% of Germans admitting to eating food past its expiration date to avoid throwing it out.

The Spicy Side: Norwegians are the world's biggest heat-seekers, while Japan—the birthplace of wasabi—actually reports the lowest tolerance for spicy food.The Sweet Side: China claims the world’s biggest sweet tooth, with 64% of people favoring sugary flavors.The Picky Eaters: Japan takes the top spot for pickiness (21%), while China is the least picky (7%).

Lorena Lourido Gomez of IKEA notes that while our rituals are shifting, the heart of the meal remains the same. "Modern life is reshaping one of our most human rituals," she says. "Food remains one of the strongest love languages across cultures."

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