The digital billboard featured messages such as "Defensive player of the year: ICE" and "They can't win without defense. Neither can America" along with images of ICE agents in uniform.
The pro-ICE billboard caught the attention of Super Bowl visitors this week, as well as immigrant rights advocates. San Francisco Mission District community leader Roberto Hernandez told the San Francisco Chronicle this week the billboard was "sickening" and that his Latino Task Force group and other groups were urging the city to take them down.
Supervisor Danny Sauter, whose district encompasses the Fisherman's Wharf area, said in a social media post, "Thanks to the Fisherman's Wharf CBD and the business owner for their partnership in getting the ads taken down so quickly. No one in San Francisco - visitor or local - wanted to see those pathetic billboards."
The Trump administration has taken steps to respond to the outcry over its immigration enforcement surge, including the recent fatal shootings of Alex Pretti and Renee Good in Minnesota. Last week, Border Patrol Commander Gregory Bovino was relieved of his command and effectively demoted.
Also on Wednesday, President Trump seemed to acknowledge the intense public criticism, including from his own party, over the federal operations, saying in an interview that he's "learned that maybe we can use a little bit of a softer touch."
Earlier this week, U.S. Department of Homeland Security assistant secretary Tricia McLaughlin said, "DHS is committed to working with our local and federal partners to ensure the Super Bowl is safe for everyone involved, as we do with every major sporting event, including the World Cup."
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