On Tuesday, PepsiCo announced it would be lowering the cost of several fan-favorite snack brands—and it all comes just in time for Super Bowl LX on Sunday, Feb. 8. So whether you're hosting to watch the big game, the ads, or just using it as an excuse to hang out with your friends, some of your favorite chips will cost you less.
PepsiCo Cuts Prices on Several Fan Favorites: Lay’s, Doritos, Cheetos, Tostitos, and More
According to the recent announcement, PepsiCo plans to slash the prices "by up to 15 percent" on beloved brands like Lay’s, Doritos, Cheetos, Tostitos—including its relatively new line of chips free from artificial flavors and colors—and more.
Related: PepsiCo Foods Puts ‘Bold Twist’ on Classic Chips With New Flavor Swap Line
“Reducing prices on many consumers’ favorite snacks is an important action,” Ferdinando added. “We’ll continue taking steps that keep our most loved brands within reach, while maintaining the same quality and same taste that consumers love."
This is the latest major cut from PepsiCo, with the company announcing in December that it would be reducing the number of SKUs (stock-keeping units, or unique products) in 2026. While it's still unclear which SKUs will be cut, PepsiCo said it expects to eliminate "nearly 20 percent" of its SKUs, and preliminary reports suggest it will "cut back on unnecessary drink variations." That said, nothing has been formally announced just yet, so as soon as we know more, you will, too.
Next: Coca-Cola’s ‘Nostalgic’ New Flavor Launches This Month
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