Ludacris has turned his love of hot sauce into a partnership with Frank’s RedHot, and he stars in the company’s Eat the GOAT campaign.
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The Atlanta rapper throws the ultimate house party ahead of the Super Bowl, with enough burgers, nachos, wings, oysters and pigs in a blanket to feed a village. But no party is complete without some Frank’s RedHot.
Luda’s chopping it up with Chingy, and his “Holidae In” collaborator references his “Right Thurr” anthem, which leads the Atlanta rapper to open up a fridge full of hot sauce alongside a live goat dropping bars.
DJ Infamous is also in the house behind the boards, spinning Ludacris’ “Number One Spot” hit, which seemed to attract the attention of the neighbors. Shawnna and Luda’s “Move” collaborator, I-20, pulled up to the function to see the rapping goat for themselves.
“Timeless flavor, timeless flow,” Ludacris said in a statement. “When something’s been the GOAT this long, you don’t just taste it — you feel it. I’m excited to partner with Frank’s RedHot to revel in shared GOAT status.”
Earlier in his career, Luda rapped about his affinity for hot sauce. “I’m like hot sauce with extra flavor/ So put it on your tongue for your mouth to savor,” the Atlanta native rhymes on Release Therapy‘s “Girls Gone Wild,” which arrived in 2006.
“Frank’s RedHot is more than a sauce — it’s a flavor anthem that brings people together over mic-dropping food,” said Tabata Gomez, who serves as the CMO of McCormick & Company, Inc., in a statement “We’re thrilled to team up with Ludacris to turn up the flavor with Frank’s RedHot and inspire fans everywhere to ‘Eat The GOAT.'”
Watch Ludacris’ Frank’s RedHot spot below.
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