The moment unfolded on Instagram, where the NFL commented on Apple Music’s congratulatory post to Bad Bunny, writing, “??? Next stop Super Bowl!”
Apple Music, the presenting sponsor of the Super Bowl LX Halftime Show, had posted: “Congratulations Bad Bunny, you’ve made history ? See you next week on the big stage for the Super Bowl LX Apple Music Halftime Show.”
Bad Bunny accepts the Album of the Year award for "DeBÍ TiRAR MáS FOToS" onstage during the 68th GRAMMY Awards at Crypto.com Arena on February 01, 2026 in Los Angeles, California.Photo by Kevin Winter/Getty Images for The Recording Academy
The NFL’s response reinforced what fans already knew; Bad Bunny’s Grammy triumph and his upcoming halftime performance are part of the same historic run.
View this post on InstagramBad Bunny’s Grammy Win Fuels Super Bowl LX Buzz
The category is widely seen as the most important award of the night, and Bad Bunny’s win placed him at the center of global attention just days before Super Bowl LX.
“There is nothing that exists that we can’t accomplish,” he said, thanking the Recording Academy, his team, and his family. He also dedicated the award to people who had to leave their homeland to follow their dreams and to Latinos around the world who paved the way before him.
Bad Bunny is set to perform on Sunday at Levi’s Stadium in Santa Clara, California. His show will mark the first Super Bowl halftime performance to be almost entirely in Spanish, a milestone that fits the NFL’s broader goal of expanding its global and Latino audience.
Related: Pop Star Comments on Bad Bunny's Music Before Super Bowl LX
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