Lucky Energy Gets a Boost in a Whole New Format ...Saudi Arabia

The fast-growing "better-for-you" energy drink brand that debuted in 2023 announced earlier this week that it's launching a new, first-of-its-kind format that also taps into another major health trend: "fibermaxxing," or ensuring you're getting the maximum fiber intake per day.

"Energy is overdue for real innovation. The success of our beverage line, led by Son of a Peach as our top-selling flavor, proves there is real demand for simpler, cleaner energy," Richard Laver, founder & CEO of Lucky Energy, said of the new release in a recent statement. The exec also explained that the decision to move to gummies allows the brand to "meet consumers where they are and expand how and when they experience Lucky."

Related: C4 Energy Drinks Are Now Available As Shots

Lucky Energy Debuts Caffeinated Fiber Gummies

Each serving of Lucky Energy Gummies includes 128 mg of caffeine, which is slightly less than its drinks (200 milligrams per 16-ounce can), 7 grams of fiber (which is over double that found in Pepsi's new Prebiotic Soda), and a "functional blend" of maca, ginseng, beta-alanine, L-theanine, and taurine to support digestion, sustained energy, focus, and stress response, per the official press release.

LUCKY ENERGY SON OF A PEACH GUMMIES

The gummies are "lightly sweetened" with cane sugar and sucralose, and each serving (one sachet) contains eight energy-boosting gummies.

Lucky Energy Gummies are currently available in 30-packs for $63.98 via the official Lucky Energy website. Customers who subscribe to recurring orders can snag the same 30-day supply for $47.98. First-time customers are also eligible for up to 35 percent off.

Next: New Monster Energy Drink Lands as ‘Top 5’ Favorite With Fans

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