The ecommerce giant’s film studio shelled out a whopping $40 million to make the motion picture, which was produced by Melania Trump herself and directed by accused Hollywood abuser and profoundly cancelled filmmaker Brett Ratner.
Altogether, Melania is the most expensive documentary film ever produced, with a rollout more akin to a mid-grade blockbuster than a nonfiction portrait.
But even those examples are far and away from the typical price tag on a documentary. Super Size Me, which grossed over $20.6 million at the worldwide box office, cost just $65,000 to produce.
“This has to be the most expensive documentary ever made that didn’t involve music licensing,” Ted Hope, the former co-head of movies at Amazon Studios, told The New York Times. “How can it not be equated with currying favor or an outright bribe? How can that not be the case?”
So far, Melania has struggled to fill seats, so much so that the realization sparked a social media trend this week in which users post their local AMC or Regal Cinema’s seat availability for the film’s premiere. Across the country, theaters are empty.
“This isn’t organic demand,” one GOP insider told gossip columnist Rob Shuter’s Naughty But Nice substack. “It’s about optics. Empty theaters look terrible.”
“If the GOP didn’t buy the seats, no one would,” another source told Shuter.
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