SAN JOSE — 2nd STREET, a Japan-based retailer that offers customers premium second-hand items, has opened a store in a bustling West San Jose commercial hub.
“Our store will have a little bit of everything,” said Javen San Juan. director of learning and development for the 2nd STREET retail site at 603 Saratoga Ave. in the Strawberry Park neighborhood.
The store aims to offer an array of “gently used” products, according to their website.
“Our items include some streetwear ranging all the way to designer bags,” San Juan said. “People will be able to buy items for as little as $5 or $12.”
The company was founded in 1996 in Japan and opened its first California location in 2018 on Melrose Avenue in Los Angeles.
“A large portion of our business model is focused on buying and selling day-to-day casual items that you might find at Target or Forever 21,” San Juan said. “We also have the luxury and high-end items as well.”
Some of the top-end brands include Louis Vuitton, Chanel, Dior, Fendi, Prada, and Gucci, according to 2nd STREET.
Entry area of 2nd STREET store at 603 Saratoga Avenue in west San Jose, seen on Jan. 28, 2026. (George Avalos/Bay Area News Group)“We don’t target specific demographics,” San Juan said. “Our inventory is based on what we buy from people. We pay cash for all the items we acquire for a store.”
2nd STREET also aims to curate the store on a regular basis to fit the changing tastes of area residents and consumers.
Customers line up at the checkout counter inside 2nd STREET store at 603 Saratoga Avenue in west San Jose, seen on Jan. 28, 2026. (George Avalos/Bay Area News Group)“The store will be a kind of reflection of the community,” San Juan said.
The retailer’s approach also has a sustainability component.
“In the U.S. alone, over 15 million tons of clothing end up in landfills annually,” 2nd STREET states on its website. “But with your support, we’re able to continuously drive the sale of gently used clothing and reduce waste around the world.”
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