Bravo and Real Housewives franchise guru. Watch What Happens Live host. New Year’s Eve Live co-host. Emmy winner. SiriusXM broadcaster. Author. Book publisher. And now, Super Bowl star and certified Nerd.
Andy Cohen, one of the most reliably entertaining humans working in entertainment, is making his Super Bowl commercial debut on Feb. 8 during Super Bowl LX as part of an ad spot for Nerds, the chewy, colorful candy.
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The Seattle Seahawks, the New England Patriots and Bad Bunny are obviously the biggest stars of game day, but a Super Bowl commercial is a substantial feather in Cohen’s cap. Last year’s Super Bowl averaged 127.7 million viewers, many of whom tuned in just to watch the ads, which are often as buzzy and viral as the game itself. In 2025, Nerds made headlines with their Shaboozey-starring Super Bowl commercial, and the year before that, Addison Rae appeared in a spot for Nerds Gummy Clusters — so he’s in good company.
Ahead of the Big Game, Cohen hopped on a Zoom with Billboard. With a gorgeous portrait of Dolly Parton in the background, the Bravo host talked about the “organic” collaboration with Nerds (yes, he’s a fan, and yes, so are his two kids), the recent death of Grateful Dead’s Bob Weir (Cohen is a lifelong Deadhead), and whether he’d ever compete on The Traitors.
A Super Bowl ad is a huge thing, congrats. How did this one come about?
I’ve been a Nerds fan since I was a little kid. It made absolute, perfect sense. Most of what I do in my career is pretty organic, and this was super organic. It’s really exciting to be in a Super Bowl ad. I’ve never been in one before — this is a huge thrill for me and my kids. And they’re excited about having Nerds around the house, for sure.
So you do share? You’re not one of those vegetables-for-snacks parents.
If they behave, they get candy. If they don’t behave, they don’t get candy.
Is this Nerds spot a multipart Super Bowl ad?
There are some teasers in advance of the big spot which will be on the broadcast.
Any Bravo crossover beyond yourself in the commercial? Nerds are candy… Kandi Burruss?
Well done. Not really, no, I think I’m the crossover. Nerds are juicy and gummy and delicious, and so is everybody on Bravo,
Exactly. So Bad Bunny is the Apple Music Super Bowl LX Halftime Show performer — are you a fan? Are you looking forward to his show?
I am a fan, but also I’m excited because it’s just the greatest showcase for an entertainer. Whatever degree of fan we are going into it, I feel like we’re gonna all come out of it even bigger fans. I’m excited to see what he does.
Do you have an all-time favorite Super Bowl halftime show?
That is a really good question. I mean, the theatricality of Diana Ross leaving the field in a helicopter singing “I Will Survive” [in 1996]. By the way, this was in the ‘90s before people were doing huge things.
Right — it used to be basically marching bands during the halftime show.
That was a huge thing. I loved Madonna’s Super Bowl halftime show. I thought [Lady] Gaga was incredible. I loved Snoop Dogg and Mary J. Blige and U2 after 9/11. And Beyoncé, oh my God.
I know you’re a big Deadhead, and Bob Weir passed away recently. When that sad news hit, was there a particular recording — studio or a live recording — that you went to listen to, to either mourn or celebrate his life?
I just went to the Grateful Dead channel on SiriusXM, let them kind of curate my playlist for the next… well, it’s on right now. I was in San Francisco for the memorial on Saturday (Jan. 17), and it was just so beautiful to see this community come together. I didn’t expect to be as moved as I was on Saturday. It was really big, and to see people that I had been going to these shows with for the last 11 years of Dead & Company arrive in black suits, it just really hit me. It was a beautiful, beautiful memorial befitting a beautiful man.
When the news hit, who was the first person you reached out to?
My phone blew up with Deadheads. I mean, my Deadhead crew overlaps with my day-to-day crew. Anytime the Dead’s on tour, or I’m doing something Dead-related, or I had Bobby [Weir] on my show, or John [Mayer] doing something, I would always hear from the same group of 25 people. That’s who I was commiserating with that night. And, of course, John a lot. His speech was so beautiful on Saturday.
You mentioned your kids when we were talking about Nerds. Have you incepted them into Deadhead fandom?
They’ve been listening to it all their lives, and it’s cool because now we’ll be hanging out, and I’ll see Ben starting to sing along to “Ramble on Rose” or just random songs. And I’m like, “Yes, he knows them. It’s sunk in.” So it’s great. They’re really into the Grateful Dead and they’re really into Nerds. So my influence permeates this home.
Any new music coming this year you’re particularly excited for?
I’m really excited about Confessions 2 from Madonna. Confessions [on a Dance Floor] is one of my favorite Madonna albums and I think she’s gonna do it.
I think so, too.
For me, you never, ever write Madonna off. I’m really excited about it.
I think the combo of her and Stuart Price together is different: He gets something really special out of her, and she gives him something she doesn’t give most producers. So you host The Traitors reunion at the end of each season — as you’re watching the episodes unfold on Peacock, are you taking little notes, preparing on what to grill people on during the reunion?
I’m watching it as a fan, and I’m seeing what everybody’s saying online about things. I mean, this is what I do, so I know what to ask. I can probably look at each person and think of the four things that are notable. But I find it absolutely delicious. I always watch the show, and I always have great pride for the Bravo people because they’re just so good on TV. They’re so unique, and they’re such stars. I’m watching it right now with someone who doesn’t know anything about Bravo and just watching him laugh at [Lisa] Rinna and Candiace [Dillard Bassett]. It makes me really happy.
They really are the lifeblood of the show. The gamers are maybe a little more strategic, but it wouldn’t be as watchable if not for the Housewives. And of course, when you get to the reunion, you gotta see if Michael [Rappaport] knows the definition of “commiserate” yet.
You know, I didn’t know. My friend was like, “commiserate, he’s using that wrong.” I go, “No, commiserate means-” and he said, “No, you’re saying it wrong.” And then the fact that the hot guy from Love Island is like, “You’re defining it wrong” [during the show]? I was like, whoa.
Rob Rausch. The hot guy knows his dictionary! So I know you do the reunion and you host, but would you ever consider competing on the show?
I think that I would get voted off immediately. I just think I’m such a mark. I was an executive producer of Top Chef for years and of Project Runway, so I have produced competitive reality shows. I think that makes me a mark, just because I know how the sauce is made a little bit. I don’t think they would have me on, but even if they did…. By the way, for these Housewives to be able to vote me off? I think they would revel in that opportunity. I would be wasting a slot.
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