A recent report from Check Point Research found that Microsoft was imitated in nearly a quarter of all branded phishing attempts in Q4 of last year—nearly double the next most-impersonated company.
Microsoft: 22%
Amazon: 9%
Facebook (Meta): 3%
Adobe: 2%
DHL: 1%
While you should always be on guard for common phishing tactics, it's wise to be especially wary of unsolicited communication from any of the companies listed—especially if that communication is related to account security and/or urges you to click a link. We've covered at least one campaign involving nearly every brand here, all of which are known and largely trusted among users, making them prime targets for these types of scams. Check Point notes that stolen Microsoft and Google credentials are particularly valuable because they're widely used in day-to-day workflows.
Common phishing tactics
Note that while the above methods are among the most common, phishing can also happen via phone call, voicemail, and malicious browser pop-ups.
How to protect against branded phishing attacks
If you're unsure about the contents of the message, go directly to the website or app and log in to see any legitimate alerts. A password manager offers an extra layer of security here, as it'll protect you from entering credentials on a spoofed page.
Finally, enable a strong, phishing-resistant form of multi-factor authentication everywhere you can, and especially for high-use and high-value accounts like Microsoft and Google. If your credentials are compromised, threat actors won't have that additional factor to utilize them.
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