Flash forward, and December 10 is gearing up to take another big step in their burgeoning career with their debut original single, "Run My Way," slated for release on January 30, 2026. While the boys have been teasing the song all week, they've now shared even bigger news: Toyota Europe has partnered with the group, featuring the track in a campaign for the new Aygo X hybrid.
The band excitedly shared on Instagram how surreal it felt to hear their own music in an advertisement for the first time, joking about which car colors they each want.
"Hearing our song on an advert for the first time is actually mad, and we’re gassed that we’re working with Toyota and the Aygo X. Class!!!" the band wrote on Instagram. "We've all been buzzing about it and talking about which [colors] we want. The cars are rapid as well - perfect for us!!"
View this post on InstagramRelated: Simon Cowell's Boy Band December 10 Sold Out Their First-Ever Tour in a Day
"I've been struggling to keep this to myself!" Lauren Michelle Cowell commented on the band's Instagram post. "I'm thrilled for you boys. The song is amazing. You're all such great boys and deserve this. I know how hard you've worked and the resilience and determination you all have demonstrated leading up to this moment and what is to come. I'm so very proud of you all. We all are. Stay cool and stay YOU!"
Related: Simon Cowell's Brand-New Boy Band, December 10, Goes Viral for 'True 2000s Vibes'
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