“Here we go again,” Melania Trump says breathily, as she turns to the camera, peeks out of her navy wide-brimmed hat and enters the US Capitol’s Rotunda for her husband’s inauguration.
These are the opening words to the trailer for the film Melania, which premieres at the newly renamed Trump-Kennedy Center on 29 January before going on general release.
We’re shown a glimpse of the First Lady’s sleek high-heeled boot emerging from a limousine; a sketch of her white, strapless inaugural ball gown with its pronounced black zigzags; and Melania herself in the guise of brisk, suited businesswoman and co-partner of the President.
But it is the closing words of the trailer that intrigue. “Hi, Mr President, Congratulations!” she purrs into a phone, from which we infer that he has just won the 2024 election.
“Did you watch it?” Trump asks needily. Her voice turns icy. “I did not. I will see it on the news.”
Melania wants viewers to know she enjoys being a global celebrity and person of consequence – an icon known by her first name, like Madonna. But being the third Mrs Trump? Not so much. As the film teases, she likes to keep her distance from her husband.
Based on the 20 days leading up to Trump’s inauguration in January last year, the film has been carefully curated by Melania herself. There is nothing in it which doesn’t conform to the First Lady’s wishes.
She is the executive producer and received a cool $40m from Amazon – thanks to the very obliging Jeff Bezos – for this piece of “reality” theatre. That’s on top of any sums she may have made from the launch of her Melania memecoin, now worth only about 15 cents after its $13 peak.
Just how much she can truly separate her mystique from her husband’s is moot. Judging from the trailer, there will be quite a lot of guff about how she has helped Trump to be a peacemaker – and “unifier”, she interjects. This is likely to be as convincing as her “Be Best” stand against bullying on social media during his first term as President.
But when she brushes him off, you can be sure Melania is making a point. At 55, she is in her prime, while her husband turns 80 this summer.
As noticed at Davos, the dark bruising on Trump’s right hand has now spread to his left. “I clipped it on the table. So, I put a little – what do they call it? – cream on it,” he explained. He admits to swallowing a “big aspirin” daily for fear of a heart attack or stroke.
He flubs his lines and misspeaks, most recently muddling up Greenland with Iceland whether by accident or design. And, embarrassingly for Melania, his first year back in the White House has put the spotlight on his long friendship with Jeffrey Epstein.
Melania (then known by her last name Knauss) appears with Trump in a photograph with the late paedophile and his convicted sidekick Ghislaine Maxwell at a party at Mar-a-Lago in 2000.
Donald Trump and Melania with Jeffrey Epstein and Ghislaine Maxwell in 2000 (Photo: Davidoff Studios/Getty)She knows more than anybody about the US President – and has done for 25 years. Is this why she is rarely seen in his company?
How much time she spends with her husband is a mystery. According to gossip in the Daily Beast, she often shuts herself away in separate quarters at Mar-a-Lago, when she is not in New York or Washington. While Trump sleeps in the family quarters on the 20-acre compound, she allegedly “prefers to sleep in the distinctive 75-ft tower made of coquina and concrete” like a fairytale princess.
This may be pure mischief. Trump’s former press secretary, Stephanie Grisham, who fell out with Melania after the 6 January Capitol riots, claimed in a memoir that the Secret Service nicknamed the First Lady Rapunzel because she never left the White House.
Yet Melania might as well be sequestered in a tower, for all that she is seen with the President. Although she emerged in a silver-sequinned dress for his New Year’s Eve party last month, she rations her appearances very carefully.
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Mar-a-Lago in Florida has become a nest of Maga hangers-on. Perhaps Melania will show up there for the wedding of Trump adviser Dan Scavino on 1 February. She has a film to promote, after all.
It would be seriously awkward for the President and First Lady were the Melania movie to flop. The word is that advance cinema sales are poor, but it is likely to be a streaming success, if only to glean insight into their seemingly transactional relationship.
But Trump is just as incurious about Melania as she is about him. Asked by reporters on Air Force One whether he had seen the film, he replied: “I’ve seen pieces of it.” Ever the salesman, however, he added: “It’s incredible.” They know they rise and fall together.
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