By James Sutherland on SwimSwam
As NCAA athletic department budgets for the 2025 fiscal year are starting to become public, the University of Texas is once again setting the standard.
Texas reported a record $375.9 million in expenses, according to Sportico, marking the largest expenditure by an athletic department in history. The total surpasses the school’s own previous record of $325 million in 2024 by more than $50 million.
Last year, Texas also reported the second-highest revenue mark ever, $331.9 million, alongside $325 million in expenses. That marked the first time since the NCAA began its current reporting system in 2005 that a Division I public school reported more than $300 million in both revenues and expenses in the same year.
Now, Texas has one-upped itself on the spending side. While revenue climbed again to $352.5 million, the rise in expenses leaves the department with a $23.4 million deficit after it was in a $6.9 million surplus in 2024.
The revenue mark for Texas ranks #2 all-time behind the University of Oregon’s $391 million in 2019-20, which included a one-time $270 million donation.
To reach its record spending level, Texas allocated $94 million to facilities, $53 million to coaching salaries, benefits and bonuses, $50.3 million to staff and administrators, $15 million to team travel, and $35 million to marketing and fundraising.
Football accounted for $74 million in expenses, followed by men’s basketball ($22.4 million) and women’s basketball ($11 million). Additionally, Texas spent $3.24 million on House v. NCAA-related payments to athletes, which only began on July 1, 2025.
Another SEC school to release its athletic department budget in recent days was LSU, which reported a net revenue of $3.8 million for the program’s most profitable year since 2022, according to the Lafayette Daily Advertiser.
LSU reports $223.4 million in revenue across all sports, $66.8 million of which came from football, which was $14 million more than last year. Total operating expenses for the department came in at $219.6 million.
While football saw a significant year-over-year increase in revenue, men’s basketball’s contribution dropped by almost $200,000, and several Olympic sports – including track & field, golf and swimming & diving – also saw decreases compared to 2024.
LSU spent $44.5 million on coaching, $21.6 million of which went to the football staff. Former head coach Brian Kelly earned $10.79 million, while assistants earned a total of $10.82 million.
Despite finishing with a modest $3.8 million surplus, LSU’s increase in football revenue likely offset rising costs elsewhere. For sports like swimming & diving that saw decreases in revenue, it’s unlikely the program will see meaningful increases in operating budgets, staffing, or travel support, given how thin the line is between a surplus and deficit for the department as a whole.
Read the full story on SwimSwam: 2025 NCAA Budgets: Texas Reports Record $375.9 Million In Spending, LSU Football Booms
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