Roughly two‑thirds of U.S. consumers say they are not particularly interested in listening to music that is partly or entirely created using artificial intelligence, according to a new survey by Bain & Company.
Bain’s Media Consumption Survey 2025 asked several thousand people about their interest in engaging with a variety of forms of entertainment and media, from video games to social media to books. Researchers found that U.S. consumers have the lowest tolerance for AI when it is used to make music, news and magazines and books. Roughly 62% of respondents said they would not or were less likely to engage with AI-generated music, with another 30 percent of respondents saying they were equally likely to engage with AI-generated music.
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