Now, traffic safety advocates are launching an effort to try and prevent more tragedies as part of the annual Passenger Safety Week.
"Don't worry about being called a backseat driver," Reich said. "At least if you speak up, then there's a better chance that you and the driver will get to where they're going safely."
"I've had it happen," he said. "I have a couple of friends who are very aggressive drivers, and I'll say something."
In Sacramento, all three people who died in a two-car crash on Northgate Boulevard two weeks ago were passengers, and both drivers survived.
"We're trying to change behavior," Reich said.
"What you need to do is be persistent," Reich said. "Don't get into a fight. Say it calmly, gently. I don't want you to get hurt. I don't want to get hurt, so please just take it easy."
"You know it's a risk, so don't even get in the car," he said. "Find another way to get to where you're going."
Passengers can also help drivers avoid distractions by assisting with GPS navigation and by answering calls or texts so drivers can keep both hands on the wheel.
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