Adam “Ash” Harrison, a longtime artist manager at Irving and Jeffrey Azoff‘s Full Stop Management, has launched a new label, Third Brother Records, through Atlantic Records’ 10K Projects, Billboard can announce.
The first signing to the new label is Easy Honey, a Charleston, S.C., indie-pop band that will release its new EP, Plaid, on the label on April 30. Recorded over three days at an isolated cabin in Marble, Colo., the EP was mixed by Tony Hoffer; its first single, “Everything I See,” is out now and can be listened to here. Easy Honey is composed of Selby Austin (vocals, guitar), Darby McGlone (vocals, guitar), Charlie Holt (drums, vocals) and Webster Austin (bass, vocals). The band’s sound is described in a press release as “singer-songwriter folk…with an original mix of nostalgic East Coast surf-rock.”
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“I started Third Brother Records because I wanted the label team surrounding my management clients to be my hand-picked choices,” said Harrison in a statement. “I dig champions of my bands and friends who get excited about building this together and supporting day ones. The culture on the label side shifts so quickly. Often, you have a team you go through one record cycle with and then they’re gone. I have career clients that I wanted to create a constant for (besides being their manager) and I wanted to harness something that kept it in the family. Thus, Third Brothers Records was born.”
Of Easy Honey, Harrison added, “Sometimes you hear a band that just feels like home. There is something young and urgent upon discovering the music and seeing them perform live. It’s both anthemic and promiscuous and memorable in a way that reminds me why I fell in love with music.”
Prior to signing with Third Brother, Easy Honey had already put out three studio albums, five EPs and one live record. This winter, the band will support The Runarounds (from the same-named Amazon Prime series) on tour, in addition to its own headlining dates. The group will also appear as a showcasing artist at this year’s SXSW.
At Full Stop, Harrison’s clients include Big Boi, Chromeo and Fitz and the Tantrums. The name of the new label is a tribute to Harrison’s three sons — Isaac, Eli and Henry — as well as his “fraternal relationships” with Big Boi and Fitz, “and the duality of Outkast and Chromeo being a seminal duo of funk and style,” according to an informational sheet provided to Billboard.
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