The beloved burger joint is stepping up its value menu, introducing several new meal deals, seven years after launching its iconic Biggie Bag and nearly 40 years after becoming the first quick-service restaurant to introduce the value menu concept, according to a recent announcement.
"We know customers want choice and a meal option made just for them. That’s why we’re expanding Biggie Deals — to give more ways to customize and enjoy great value," Wendy's U.S. chief marketing officer Lindsay Radkoski explained in a Jan. 14 statement. "With new ways to enjoy iconic menu items fans know and love, the Biggie Bites, Bag, and Bundle prove that value and quality aren’t mutually exclusive, at least not at Wendy’s."
Wendy's Customers Can Enjoy 'Great Value' With New Biggie Deals
Related: Wendy’s Releases Revamped Version of Previously Discontinued Menu Item
Similar to its original Biggie Bag and the Biggie Breakfast Bundles it routinely offers to early risers, the new deal-dedicated menu offers allow customers to tailor a meal to their own preferences and hunger levels for just $4, $6, or $8.
Wendy's new Biggie Bites, Biggie Bag, and Biggie Bundle value meal deals.W
$4 Biggie Bites: Includes choice of Crispy Chicken Sandwich, Jr. Cheeseburger, Jr. Bacon Cheeseburger, a 4-piece Nuggets, or Jr. Fry. Customers can also choose a second 4-piece Nuggets, Jr. Fry, or a small soft drink.$6 Biggie Bag: Includes choice of Crispy Chicken Sandwich, Jr. Cheeseburger, Jr. Bacon Cheeseburger, or Double Stack. Customers also receive a 4-piece Nuggets, Jr. Fry and a small soft drink.$8 Biggie Bundle: Includes choice of two: Crispy Chicken Sandwich, Jr. Cheeseburger, Jr. Bacon Cheeseburger, or Double Stack. Also comes with a Jr. Fry and a small soft drink.Next: Taco Bell’s ‘Bold’ New Luxe Value Menu Arrives This Month
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