In a festive edition of Celebrity Mastermind, one of the contestants was Strictly dancer Nikita Kuzmin (specialist subject: Cristiano Ronaldo). He wasn’t the worst of the four interrogees, particularly as English is not his primary language, meaning the Ukrainian native was, as Ginger Rogers might say, answering "backwards and in heels".
Backstage allegations, complaints and investigations have seen the BBC’s biggest entertainment totem totter on its perch in the last couple of years but, thanks to sure-footed protocols behind the scenes and inspiring figures like Chris McCausland on the dancefloor, the good ship Strictly has sailed safely on. However, a much bigger change is afoot. For ten years, it has been ably steered by two solid captains and the void left by Tess and Claudia’s emotional farewell has prompted many to start muttering about the beginning of Strictly’s end.
After more than 20 years, it’s clearly at a crossroads and offers a glittering, high-profile metaphor for the BBC’s wider challenge: how to keep its traditional audience happy, while futureproofing for the years ahead?
They might conjure up dramatic ways of welcoming back past contestants, All-Stars style. And, of course, there’s the key question of choosing the next hosts. But when they start generating ideas involving personal stories, glamour, diverse line-ups with cross-generational appeal, judges’ expertise, rehearsal videos, family messages, social media engagement and so on, they’d soon realise that Strictly already does a lot of those things exceptionally well.
In defence of the licence fee, Graham Norton once suggested turning off the BBC for a couple of months to remind people what they’d miss. The same would surely work for Strictly – making us appreciate afresh what a shining jewel it is. But to those regarding its familiarity with contempt, I ask: What would you have in its place?
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