A battle over adding new billboards is brewing in the area.
Developers want to install two new electronic signs in the railyards along Interstate 5, where up to 200,000 cars pass by each day. Each double-sided digital billboard will be 48 feet wide and placed on a 100-foot-tall pole.
"I think it's going to be quite bright," Williams said.
Even though the city owns the land, it won't get any of the advertising money. All revenue will be given to the private group redeveloping the railyards.
Other billboards on city property generate about $180,000 a year, but how much these signs will earn is not being publicly released.
Opponents include Deen's union, which represents hospitality workers. They want a portion of the money to go towards building more affordable housing in the railyards.
The rights to install new billboards are part of the city's agreement with Republic FC, which plans on investing an estimated $325 million towards building a new soccer stadium and an entertainment venue inside the historic central shops building.
Supporters say the redevelopment is a catalyst that will help transform the central city.
"We're finally, after 40 years, developing the largest infill site in America," Mayor Kevin McCarty said. "That's a big deal."
Three additional billboards are planned for the railyards district, and those would need to get separate approval before being built.
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