In September 2025, Sprinkles announced a partnership with The Jel Sert Company—creators of items like Otter Pops and Royal Desserts. The collaboration introduced sugar-free Pudding & Pie Filling in the very flavors that you fell in love with while indulging in Sprinkles Cupcakes—Red Velvet, Salted Caramel, and Lemon Blueberry. The best part? They are just 100 calories per serving.
Evidently, the writing was on the wall, despite thousands of cupcake lovers being saddened by the news that Sprinkles was closing all of its locations—without notice. Sprinkles Cupcakes co-founder Candace Nelson shared the news in a video posted to Instagram on Wednesday, Dec. 31. All of the brick and mortar locations were closed effectively on Jan. 1, 2026.
"Sprinkles has always been dedicated to creating joyful moments through our iconic flavors, and this partnership with Jel Sert allows us to extend that experience into an exciting new category,” said Justin Murakami, President and COO at Sprinkles. "Inspired by our best-selling cupcakes, the Pudding & Pie Filling mixes offer guests a fresh, imaginative way to enjoy Sprinkles at home. This collaboration marks an exciting step beyond baked goods, bringing Sprinkles experience into kitchens nationwide, while staying true to our mission of making everyday moments a little sweeter."
If you're missing your favorite Sprinkles Cupcakes flavors, you may want to give these new Pudding & Pie Fillings a try.
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