Bragg Gaming Group will be undergoing a strategic restructuring, with a reduction to around 12% of its global workforce.
The company says these changes, including the staff reductions, have been designed to “realign the organization” and “thereby improve its overall cost structure, drive its EBITDA growth, and shorten the time required for it to achieve sustained net profitability.”
Bragg Gaming Group today announced a strategic restructure, including staff reductions, designed to realign the organization and thereby improve its overall cost structure, drive its EBITDA growth, and shorten the time required for it to achieve sustained net profitability.$BRAG pic.twitter.com/3hpL3NfmR1
— Bragg Gaming (@Bragg_Gaming) January 8, 2026
The company expects to incur restructuring costs of approximately €1.0 million, with this to be related to personnel-related termination costs in the first quarter of 2026. It also anticipates annualized cash savings from its staff reductions and other restructuring efforts to be around €4.5 million.
This amount, however, doesn’t include the expected positive impact of its recently announced initiative to utilize artificial intelligence. It was just this week (January 6) when the company announced a strategic partnership with Golden Whale Productions and shared this was a pivotal step in its roadmap to becoming a fully ‘AI-first’ company by 2027.
Bragg Gaming Group reiterates focus on artificial intelligence in restructuring
It appears AI is having a significant influence in Bragg’s plans, as they describe an ‘ambitious AI transformation plan’ as being the core of its strategic overhaul. The plan includes having an AI-Enhanced Product becoming standard in over 90% of all launches and having more than three-quarters of Bragg’s operational workflows impacted by AI.
Speaking on the staff reductions and future plans, the CEO at the company, Matevž Mazij, says: “We believe that we are in the enviable position of having great technologies, assets, people, and future prospects.
”Nevertheless, given the increasingly complex regulatory compliance requirements, recent tax headwinds across key regions, emerging market opportunities, consolidation in the market and our increased focus on short-term profitability, we needed to take this step now of restructuring the Company’s staffing.”
The company says it’ll provide further insight into its new operating model and future strategic initiatives for the year when it announces the preliminary unaudited results of the year ended December 31, 2025.
The CEO continues: “After securing key hires in 2024 and 2025, we believe aggressive operating expense reductions and organizational realignment are the final steps to maintain our cash runway, drive EBITDA growth and achieve cash profitability.
“Our strategic restructuring is designed to capitalize on our strong foundation and position us extremely well for organic growth and concurrent market consolidation opportunities. We also believe that the Company is currently undervalued by the market and that improving our cash profitability will help address this issue while also making us stronger in meeting consolidation opportunities as they arise.”
Featured Image: Bragg Gaming Group
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