The brand, long associated with grab-and-go breakfast bars, is rolling out Nutri-Grain Crunchy, a crisp bar positioned as a new fiber and whole grain option.
Eileen Flaherty-Yao, senior director of brand marketing at Mars, framed the new product as an update meant to feel familiar.
According to the release, Nutri-Grain Crunchy is made with a blend of oats, barley, buckwheat, rye, and quinoa. The company stated the bars are Non-GMO, peanut-free, and made with no high fructose corn syrup and no artificial flavors or colors.
Fiber Is a Balance
As noted by Harvard Medical School, adults should be eating 14 grams of fiber for every 1,000 calories consumed. However, most eat less than half that amount, according to the Dietary Guidelines for Americans 2020–2025.
In December 2025, Mars (the makers of Snickers, M&Ms, Twix, Dove, Skittles, Extra, Kind, and Nature's Bakery) announced it had completed its acquisition of Kellanova (Pringles, Cheez-It, Pop-Tarts, Rice Krispies Treats, RXBAR and Kellogg’s international cereal products).
What Shoppers Should Watch For
Nutri-Grain Crunchy will show up first in limited retail distribution this month, with broader availability ramping through spring. Keep a look out!
Fans can follow @nutrigrain or visit NutriGrain.com for updates.
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