And now, for the first time in nearly two decades, the casual fashion brand is opening all-new stores, focusing on high-profile locations and even a first move outside the U.S., Forbes reports.
“Doubling down on brick-and-mortar simply reflects what our community is already telling us,” said Brieane Olson, Pacsun’s chief executive officer, per Forbes. “Our stores have become cultural touch points for a generation that values experience as much as product.”
More recently, Pacsun has been able to secure celebrity collaborations from Kendall Jenner and Kylie Jenner to maintain its trendiness amid a competitive market.
Meanwhile, on the topic of nostalgic casual attire, Costco recently began sellingDickies Women’s Logo Hoodies — which you'd spot at Pacsun, Zumiez or stacked high on display tables at the mall back in the day. Priced at $29.99 and available online only, this throwback sweatshirt channels everything that made the brand a staple in the 2000s.
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