The lead single, entitled "The Fate of Ophelia," has shown a drastic increase in interest for Shakespeare'sHamlet; of which the original character of Ophelia was born.
Search for "Hamlet" has also increased at 66% above the 5-year average.
The Tragedy of Hamlet, Prince of Denmark (more commonly known as Hamlet) is a Shakespearean tragedy from the turn of the 17th century.
She is the daughter of Polonius, who is chief counsel to Hamlet's uncle—the now-king.
In Swift's "The Fate of Ophelia," she sings: "The eldest daughter of a nobleman / Ophelia lived in fantasy / But love was a cold bed full of scorpions / The venom stole her sanity."
In Swift's song, she boasts of how she has survived the "fate of Ophelia" as her true love "dug me out of my grave" and "saved my heart."
"It's every marketing team's dream to go viral, and Swift's team nailed it with their promotional material."
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