The popular jewelry retailer, which currently operates over 420 stores, announced on Monday that it would be ushering in "a new era," and with it comes a whole new retail concept: "The Edit."
The Zales "Edit"
The new retail concept has been designed to offer a more modern approach to jewelry by blending "style, storytelling, and premier service," per the announcement. The "edit" sees several stores redesigned with more tech-forward, open, and spacious layouts.
“The Edit reflects how our customers want to experience jewelry today—hands-on, connected, and personal,” Zales' president, Kecia Caffie, explained in a statement. “It’s about creating a space where discovery feels effortless and every piece tells a story.”
Zales' new retail concept, "The Edit."For the Zales stores, at least some will avoid closures and instead undergo a retail concept update highlighting four core features at its edited stores: The Edit Zone, Zales by You, Z-Curator, and The Z-Hub.
The Edit stores will also feature The Z-Hub, a space for consultations, one-on-one guidance, custom design, and community events.
So far, Zales said it has officially opened a handful of its new retail concept stores and plans to open at least two more next year. Its starting locations include the store at Chandler Fashion Center in Chandler, Arizona; the Zales at Cherry Creek Shopping Center in Denver, Colorado; Barton Creek Square Mall in Austin, Texas; and South Point Shopping Center in Atlanta, Georgia.
What do you think of the new look? Let us know in the comments!
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