Sony Music Entertainment (Japan) and Sony Pictures Entertainment have signed a definitive agreement to buy WildBrain’s roughly 41% stake in Peanuts Holdings for C$630 million in cash, which works out to about $457 million.
Related: Fans Say Tree Hut’s New Peanuts Collab Is ‘the Cutest Collection Ever’
In plain terms, Sony is setting itself up to steer the franchise more directly across entertainment, licensing, and long-term partnerships.
WildBrain Isn’t Disappearing
Even though WildBrain is selling its stake, it is not fully exiting the Peanuts ecosystem.
WildBrain says Sony will keep it on through a multi-year services arrangement covering licensing, production, and distribution. WildBrain is also hosting an investor webcast on Dec. 19 to discuss the deal and what it means for the company going forward.
What Fans Should Watch Next
Apple TV+ recently extended its partnership to remain the exclusive streaming home for Peanuts content through 2030, and Apple has also said a new animated Peanuts feature film is in production. That means the franchise is already in an active, modern rollout phase, not sitting on a nostalgia shelf.
Next: Popular Bakery Chain Drops ‘So Cute’ Peanuts-Themed Tin
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