The ballot, which saw a turnout of 75 per cent of eligible voters, was indicative, meaning it is not binding and does not legally cover Equity members to take industrial action. Instead, it was designed to show the strength of feeling among performers who want to protect their AI rights.
Equity has said it will now write to Pact demanding that they come back to the negotiating table with a better deal on AI, or else Equity will hold a statutory ballot for industrial action.
Fleming said in response to the vote: “Artificial intelligence is a generation-defining challenge. And for the first time in a generation, Equity's film and TV members have shown that they are willing to take industrial action.
"90 per cent of TV and film is made on these agreements. Over three quarters of artists working on them are union members. This shows that the workforce is willing to significantly disrupt production unless they are respected, and decades of erosion in terms and conditions begins to be reversed.
"The union believes this can be resolved through negotiation, but 18 months of talks have led us to this stalemate. With fresh AI proposals, significant movement on royalties, and a package of modern terms and conditions, PACT and allied producers can turn this around. The ball is in their court when we return to the table in January."
It also comes after recent backlash to announcements surrounding Tilly Norwood, an AI-generated 'actor' created by AI studio Particle6.
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