The iconic magazine has adapted to several trends over the years: digital and video, and now it's introducing a line of branded, "better-for-you" caffeinated beverages.
Playboy Energy Drink Line Debuts This Month
The newly introduced line offers a familiar blend of "functional" vitamins and amino acids, but was born to "stand out" with its "bold" flavor profiles specifically developed for Gen Z.
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The new energy drink line is available in five "lightly" sparkling and "delicious" flavors: Sexy Peaches (Peach Mango), Razz Bunny (Blue Raspberry), Lovely Melons (Watermelon), Naughty Berry (Wild Berry) and Tropic Passion (Pineapple). Every flavor has its own custom, coordinated packaging, prominently featuring the iconic Playboy Rabbit Head on the front for easy brand recognition.
PLAYBOY Energy Drink (PRNewsfoto/Fire Brands)"We wanted Playboy Energy to be both functional and flavorful," Raz Inserra, director of marketing at Fire Brands, added, "fueling performance for work and play."
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