Whataburger has confirmed plans to close four Middle Tennessee restaurants later this month, less than four years after returning to the region, even as the company launches its 12 Days of holiday deals for customers nationwide.
According to The Tennessean, the following restaurants will permanently close on Monday, December 15, at 11:59 p.m.:
Mt. Juliet: 11190 Lebanon RoadMurfreesboro: 1924 Memorial BoulevardClarksville: 791 North 2nd StreetClarksville: 1602 Haynes Street“We regularly conduct a business review of our locations to maximize opportunities for growth and keep Whataburger strong in the communities we serve. In a few cases, that means closing restaurants,” the company said.
The chain added that the decision helps it “focus our efforts where we can make the biggest impact.”
Despite the closures, Whataburger says it is continuing to expand in Middle Tennessee.
The Mt. Juliet property that is closing is leased from Lineberry Properties under a 15-year lease, and the landlord expects the space to be subleased.
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At the Same Time, Whataburger Is Launching 12 Days of Holiday Deals
Holiday-themed graphic reading ‘12 Days of WhataCheer’ on a red background with white dots. Below the text are images of Whataburger menu items: a Cinnamon Roll, Onion Rings, a Whataburger, a Whatafresher, a Honey Butter Chicken Biscuit, and a Strawberry Shake.Whataburger
The chain announced 12 Days of Whatacheer, a seasonal lineup of daily in-app deals running Dec. 12 through Dec. 23. The offers are available exclusively to Whataburger Rewards members through the company’s app.
“12 Days of Whatacheer is Whataburger’s way of celebrating the season with a bit of holiday magic and special savings just for our Rewards members,” said Whataburger Chief Marketing Officer Scott Hudler.
Rewards members must log into the Whataburger app each day to claim that day’s offer, with a new deal appearing every morning.
For customers in Middle Tennessee, the closures mark another shift in the region’s fast-food landscape. For Whataburger fans elsewhere, the holiday deals offer a reason to keep checking the app as the year winds down.
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