In many Alpine resorts, the cost of skiing is soaring this winter, thanks to rising energy and operational costs.
According to new research from Post Office Travel Money, one in 12 people are planning to travel to ski resorts this winter, but are likely to be paying more than last year – prices have risen by an average of 10 per cent since last year.
In St Anton am Arlberg, Austria, the cost of an adult lift pass is now €81.50 (£72) per day, up by more than 4 per cent since last season.
In Tignes-Val d’Isère, a week-long pass costs €450 (£395) for adults this winter – for a family of four, this could add more than £1,000 to the cost of a holiday, on top of travel, accommodation, equipment, food and drinks.
However, resorts in Nordic countries – where the cost of living is generally high – are increasingly offering good value compared to Alpine favourites, particularly for families.
While Norway and Finland may not have the same piste altitude or range as France and Austria, their ski resorts are generally snow-sure – sub-zero temperatures ensure good skiing conditions throughout winter.
For its annual Ski Resort Report 2026, Post Office Travel Money surveyed the cost of a typical “basket” of holiday purchases in 32 ski resorts in France, Italy, Andorra, Austria, Switzerland, Bulgaria, Norway and Finland. These include a six-day ski pass, ski school, ski and boot hire, and food and drink.
The resort of Bardonecchia in Piedmont, Italy, has retained its spot at the top of the table, with a total cost of £601.02. However, this still represents an increase of more than 10 per cent from last winter.
Prices have risen least in Geilo, Norway (Photo: Anze Kralj/Getty Images)Five more Italian resorts make the top 10, but it is Geilo where prices have recorded the smallest increase across the 32 ski resorts – the southern Norwegian resort, around three-and-a-quarter hours from Oslo, offers the cheapest ski school prices and takes third place in the value table.
Next door in Finnish Lapland, Ruka ranks 14th above French favourites Les Deux Alpes and La Plagne. Ski and boot hire is relatively good value here, averaging £129 per week, compared to £175 in Les Deux Alpes.
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The survey also looked at resorts that offer good value for families. Italy’s Passo Tonale took the top spot thanks to free lift passes for under-nines, with Beitostølen in Norway ranking fifth, Geilo sixth and Pyhä in Finnish Lapland in seventh. Ruka came in at 14th.
Laura Plunkett, Head of Post Office Travel Money said: “Pyhä, which is new to the Ski Resort Report this year, offers excellent value at half the price familiescould pay in more expensive French resorts.”
Families will find good value in Nordic countries Norway and Finland (Photo: Soren Hald/Getty)French resorts came out as some of the most expensive, making up nine of the bottom 15 resorts surveyed. However, Saalbach in Austria remains the most expensive of the 30 family resorts surveyed, with prices jumping by more than 20 per cent from last year, bringing the cost of a week’s holiday to £4,060 for a family of four.
Soldeu in Andorra was the only resort where prices have fallen, costing an average £2,602 for a family.
Best value ski resorts for adults
Bardonecchia, Italy (£601.02, up 10.5 per cent) Borovets, Bulgaria (£668.06, up 18.6 per cent) Geilo, Norway (£704.34, up 0.1 per cent) Bansko, Bulgaria (£706.34, up 23.3 per cent) Sauze, Italy (£731.80, up 10.2 per cent) Sestriere, Italy (£742.56, up 4.7 per cent) Le Corbier, France (£784.40, up 5.4 per cent) Cervinia, Italy (£817.33, up 10.5 per cent) Kronplatz, Italy (£834.81, up 6.7 per cent) La Thuile, Italy (£836.19, up 15.7 per cent)Best value ski resorts for families
Passo Tonale, Italy (£1,796.78, up 14.4 per cent) Bardonecchia, Italy (£1,984.02, up 10.5 per cent) Bansko, Bulgaria (£2,093.22, up 15.6 per cent) Kranjska Gora, Slovenia (£2,116.95, up 23.5 per cent)) Beitostølen, Norway (£2,178.84, up 7.5 per cent) Geilo, Norway (£2,293.01, up 2.1 per cent) Pyhä, Finland (£2,404.35, new entry) Arinsal, Andorra (£2,440.66, up 4.4 per cent) Sestriere, Italy (£2,500.03, up 4.9 per cent) La Thuile, Italy (£2,576.14, up 12.3 per cent)(Source: Post Office Travel Money)
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