A fully indoor Transformers–themed experience is currently in development, and it’s shaping up to be unlike anything else built around the franchise so far. The first version is planned for Riyadh, where it will anchor a larger entertainment destination focused on immersive, activity-driven experiences rather than a traditional theme park model.
The Transformers experience itself is built around the idea of an all-out Battle of Cybertron. From the moment guests enter, they’re meant to be surrounded by towering sets, futuristic architecture and environments designed to make it feel as if you’ve crossed directly into Autobot-and-Decepticon territory.
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View this post on InstagramThe headline attraction? A first-of-its-kind Axis roller coaster—the world’s first of its model. This indoor coaster launches riders up to 55 km/h in just seconds, with rotating seats, upside-down inversions, and multiple launches depending on the city. Each version is slightly different, meaning repeat visitors won’t get the same ride twice. It’s fast, disorienting in the best way, and built for thrill-seekers who want something genuinely new.
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Food, shopping and hangout spaces are all themed too—set inside locations like Cybertron’s Space Bridge—so even grabbing a snack feels like part of the story.
Bottom line: if this opens on its current timeline, it won’t just be a Transformers attraction. It’ll be a full-scale, indoor playground fans will travel for. And yes, Optimus Prime would absolutely approve.
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