Football fans know this is the last season the Buffalo Bills will play at their original home stadium before being welcomed into the new $2 billion arena which is expected to be completed in mid-2026. To commemorate the longstanding tradition of Bills Mafia shoveling out the original stadium before a home game, Bud Light has brewed an honorary beer with real snow.
“It’s no secret Bills Mafia is one of the most passionate fanbases in sports, with fans in Buffalo and beyond who will do anything for their team," Todd Allen, senior vice president of marketing for Bud Light at Anheuser-Busch, shared in a statement. "That dedication is on full display when they show up to Highmark Stadium with shovels in hand, and we couldn’t be more honored to show up for Bills fans by creating a brew that both showcases and celebrates their years of commitment to the team.”
Bud Light's Blizzard Brew Beer Is Made With Real Snow From Highmark Stadium
Related: Bud Light Ditches Iconic Blue Packaging for a Limited Time
The limited-edition brew is also getting a cool makeover, with custom cans and packaging.
Bud Light's new Blizzard Brew beer is made with real snow from Buffalo Bills' Highmark Stadium.B
"Bud Light has been a partner of the Buffalo Bills for nearly twenty-five years, and we’re very excited to continue our partnership with a program that brings Bills Mafia’s passion and Buffalo’s legendary weather together in a never-before-done way," Bills' chief commercial officer Jason Hartlund added. "We’re thrilled to officially bring ‘Blizzard Brew’ to life for our fans."
Next: Samuel Adams Debuts First New Winter Beer in 30 Years
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