JioHotstar Executives Detail $445 Million South India Strategy as Viewership Surges 160% ...Middle East

Indian streaming giant JioHotstar is scaling its South India operations following dramatic audience growth over the past 10 months, with executives detailing the strategic rationale behind the platform’s INR4,000 crore ($445 million) content investment unveiled on Tuesday in Chennai. Krishnan Kutty, head of entertainment for JioHotstar’s South cluster, and Sushant Sreeram, chief marketing officer and […]

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