There's one pantry staple in particular that I rely on so much that its absence genuinely threw off my entire routine. When it vanished from Costco shelves earlier this year, I found myself scanning every aisle during every trip, hoping it would magically reappear. Fans online were doing the same, swapping theories, sharing updates and wondering if our go-to favorite was gone for good. After months of near silence, the Kirkland favorite is slowly reappearing at Costco.
In September 2025, Costco quietly pulled a beloved Kirkland Signature staple, the Kirkland creamy peanut butter, from its lineup without warning. In its place, shoppers found a new option with a similar ingredient list but a completely different label, leading many to assume the original had been discontinued. The switch coincided with prior instances when Costco temporarily discontinued fan favorites due to supplier changes or inventory rotations, but this time felt different. Customer frustration escalated quickly, fueled by a lack of clarity and the fear that this wasn't just a seasonal reset.
The replacement product, Naturally More Organic Peanut Butter, uses only peanuts and salt, which earned it points with shoppers who prefer ultra-simple ingredients. But longtime fans of the Kirkland version missed its familiar texture and flavor, and social media lit up with complaints from people who had stocked up or switched stores trying to find the original. For many of us, the new option simply wasn't the same.
The Slow Return Fans Have Been Waiting For
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As someone who kept checking aisle after aisle, hoping for the familiar red lid to return, this news feels like a small holiday miracle. If you've been missing it, too, keep an eye out for your next warehouse run.
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