TikTok becomes official global UEFA EURO 2020 sponsor ...News

TikTok has become the first digital entertainment platform to partner UEFA Euro 2020, aiming to be a platform for fans to share their experiences at the tournament, and which will also see UEFA launch its own TikTok account. In its role as a global sponsor, TikTok will offer AR effects, commonly known as filters; hashtag challenges; and TikTok lives and sounds, for supporters to share their experiences, should fans be allowed to attend at all under stringent covid precautions. According to a UEFA statement, "TikTok is looking to cement its reputation as the home for football fans to share their passion for the game, as well as driving

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