Made with simple ingredients, these (sometimes healthy) Nutella alternatives didn’t just satisfy a craving, they made me rethink what chocolate-hazelnut spread could be. It begged the question: was there a world beyond the familiar jar I always reached for, one that felt more like a grown-up indulgence?This thought sparked a delicious mission: to taste my way through every chocolate-hazelnut spread I could get my hands on. From grocery store finds to imported jars found on Amazon, I set out to try as many as possible. Then, I ranked each option from worst to best. I wasn't just looking for another sweet indulgence, I wanted to find the best possible version of this classic combo. Something deliciously rich, thoughtfully crafted and fully deserving of a spot in the “eat-straight-from-the-jar” hall of fame. Related: 11 Types of Nuts to Add to All Your Meals
What Is Chocolate-Hazelnut Spread, Exactly?
Jump ahead to 1964, when the son of Italian pastry maker Pietro Ferrero, the founder of the Ferrero company, refined the recipe and rebranded it as Nutella. It quickly became the first mass-produced chocolate-hazelnut spread or, as the label proudly claims, “the original.” More than just a pantry staple, it became the product that would define the category for generations.
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According to registered dietitian Maggie Michalczyk of Once Upon a Pumpkin, “grabbing jars with a simple ingredient label would be a great place to start when looking for a healthier chocolate-hazelnut spread. Ones without palm oil or ones that are lower in added sugar make good alternatives to other versions.”
Beyond the ingredients, price and packaging are also worth considering. Some higher-quality spreads may cost a bit more, but often deliver better nutrition and flavor, meaning a little goes a long way. Packaging can also affect both convenience and sustainability. Recyclable glass jars and secure lids may be small details, but they can enhance the overall experience.
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How I Tested These Nutella Substitutes
I assembled a small tasting panel of fellow food obsessives. Our mission? To maybe, just maybe, redefine for ourselves and others, what the perfect chocolate-hazelnut spread could be.
After multiple rounds of tasting, comparing notes and revisiting favorites with fresh spoons and cleared palates, a hierarchy began to emerge. Below are the standouts, ranked from good to truly exceptional, each one offering its own interpretation and nuances of the infamous chocolate-hazelnut spread.
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13 Popular Nutella Alternatives, Ranked from Worst to Best
13. Kroger Hazelnut Spread With Cocoa
A quick glance at the ingredient list revealed maltodextrin as the first ingredient, with hazelnuts buried in the fourth spot. That likely explains the artificial aftertaste that no one could quite identify, but everyone agreed was unpleasant. Despite its relatively low sugar content (just 8 grams per serving), this spread fell flat in nearly every other category.
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12. Amazon Grocery Hazelnut Spread with Cocoa
While the texture was smooth and the price point attractive at under $5 (plus, it’s easy to find on Amazon), the taste simply didn’t measure up. As one taster put it, “With so many better options available, this one isn’t worth choosing.”
11. Choc Zero Milk Cocoa Hazelnut Spread
While the taste was rich and satisfying enough for a low-sugar product, our tasters felt that it lacked the creamy indulgence and depth found in traditional spreads. It's a good option if you're specifically avoiding sugar—however, if you're not, it doesn’t quite justify the $10 price tag we spotted on Amazon.
Related: The Clever Recipe That Has Us Rushing Out to Buy Nutella
10. 88 Acres Dark Chocolate Sunflower Seed Butter
At $20 for a two-pack (14 ounces each) on Amazon, it’s a bit of a commitment, especially for a product that doesn’t quite match the indulgence of more traditional chocolate-hazelnut spreads.
9. Peanut Butter & Co. Hazelnut Spread
I think what really threw the team off was the claim of “25% less sugar" on the jar. With 15 grams of sugar per serving, it’s not exactly a low-sugar or healthy option. In the end, this landed in the forgettable middle—not the worst we tried, but far from a standout.
Related: I Tried the Viral Flourless Microwave Nutella Cake and It’s My New Favorite Anytime Dessert
8. Good Good Choco Hazel
As a no-added-sugar option, this one stood out. It’s distinctly hazelnut-forward, with a natural, satisfying flavor that you’d never guess is sweetened with stevia (at least, we didn’t). It’s a great pick for anyone looking to cut back on sugar without compromising on taste. Perfect for low-carb, low-sugar and keto-friendly diets, it’s readily available on Amazon for around $13. Bonus: They also offer a white chocolate version, if that’s more your thing.
7. Sprouts Organic Hazelnut Spread With Cocoa
At $7 a jar, it’s not a terrible buy, but it didn’t deliver anything particularly notable either. While we liked the milky smoothness, there are simply better options at the same price point, with more flavor, more transparency and more personality.
Related: I Tried 19 Chocolate Cake Mixes and I Didn’t See the Winner Coming
6. Good & Gather Hazelnut Spread With Cocoa
When it came to sweetness, the team was split. Some found it satisfyingly sweet, while others felt it was too sugar-forward—and with sugar listed as the first ingredient, that makes sense. The overall flavor profile is pretty standard, with an ingredient list similar to many mainstream options. It wasn't a standout, but not a flop either. While it lacks the depth and nuance of premium spreads, it delivers a familiar, kid-friendly taste that gets the job done.
5. Justin's Chocolate Hazelnut & Almond Butter
Although it's not a direct replacement for traditional chocolate-hazelnut spreads, it stood out to the team as a healthier upgrade, especially if paired with apple slices or whole-grain toast. While it’s made mostly from whole nuts and contains more protein and far less sugar than mainstream spreads like Nutella, it’s not without caveats. It still contains added sugar and palm oil.
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4. Milka
The chocolate taste is the star here, enhanced with a subtle hazelnut note. One taster suggested it would make an amazing hot chocolate and honestly, I can’t wait to try that. Although sugar tops the ingredient list, the flavor is well-balanced and not overwhelmingly sweet. The consistency is on the thinner side; some might even call it runny, but the team agreed that wasn't necessarily a drawback. In fact, we thought it was perfect for dipping straight from the jar.
3. Fratelli Carli Hazelnut and Cocoa Spread
Several tasters described it as tasting, "like something made in a small kitchen, not a factory." It’s the kind of spread that makes you stop mid-bite and appreciate what you're eating. However, as much as we loved it, accessibility matters and its limited availability and high price point (about $19 a jar) are two reasons holding it back from a higher ranking. That said, we’re not ashamed to admit that it's so good that some of us have shipped it in from abroad.
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2. Pan di Stelle
The defining detail? The tiny bits of Pan di Stelle’s iconic biscotti blended into the smooth base. The cookie pieces add a light chewiness, striking a satisfying balance between indulgence and playfulness. One taster called it “comfort food with a twist.”
Nutritionally, it also got high marks. With just 160 calories, 9.4 grams of fat and 15.4 grams of sugar per 2-tablespoon serving, it was the lowest in calories, fat and sugar among all the spreads we tried. Available online for less than $8, it feels like a smart and satisfying indulgence.
1. Bonne Maman Hazelnut Chocolate Spread
At 180 calories and 11 grams of fat per 2-tablespoon serving, it’s noticeably lighter than many others we tried, with a moderate sugar content to match. Readily available at Walmart for around $8, it offers excellent value and is a premium-tasting spread without the premium price tag.
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Source:
Maggie Michalczyk, registered dietitian of Once Upon a PumpkinHence then, the article about 13 popular nutella alternatives ranked worst to best was published today ( ) and is available on Parade ( Saudi Arabia ) The editorial team at PressBee has edited and verified it, and it may have been modified, fully republished, or quoted. You can read and follow the updates of this news or article from its original source.
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