Later this month, 12 celebrity candidates will be headed to Lapland, where they are tasked with creating a magical festive gingerbread biscuit. The famous faces will then have to pitch their biscuits to the UK's biggest retails who will then, for the first time in the show's history, sell the biscuits in stores across the UK - with a percentage of profits going to BBC Children in Need.
While there has been a celebrity edition of The Apprentice before, the products being sold in stories is a first for the series - but there's a reason it could never happen in the main show...
During a Q&A, Lord Sugar told RadioTimes.com and other press: "The thing is that on the main Apprentice show, some of the things that they come up with, they do sell them straight away to the trade and to the public. There's never a product which is mass produced in volume that gets sold to supermarkets."
Karren Brady said: "I think you have to remember the lead time. The public is seeing these while the biscuits are available to buy, where in the main series, we're filming tasks week after week after week.
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"But the celebrities are, believe it or not, then they're not slack at getting on with trying to win and do the best they can."
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