Leading toymaker Jazwares has announced a line of Squishmallows and BumBumz inspired by Netflix’s global phenomenon known as KPop Demon Hunters, set to roll out at U.S. and worldwide retailers in 2026.
Jazwares' KPop Demon Hunters lineup will include a wide range of plushes featuring fan-favorite heroes, villains and sidekicks, all capturing the action-packed energy of the celebrated film. Squishmallows and Jazwares promoted the new offerings in a recent joint Instagram post — see below.
View this post on Instagram“KPop Demon Hunters has taken the world by storm, and we're putting fans at the center of the action with an epic and comprehensive line of plush including, our global phenomenon Squishmallows, lets kids and collectors step into the universe that’s buzzing across screens and social media,” said Jeremy Padawer, chief brand officer at Jazwares, in a statement. “Being involved in fandoms such as KPop Demon Hunters reinforces our commitment to shaping products at the intersection of pop culture, collecting and play.”
Late last month, the beloved characters stole the show at the Macy's Thanksgiving Day Parade. Performing their breakout hit “Golden,” Ejae, Audrey Nuna and Rei Ami brought their animated characters to life with eye-catching outfits that had parade-goers and viewers buzzing.
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