The bourbon is made by 477 Distilling in Greeley, and the craft spirit will be introduced at a release party Saturday, Dec. 13 at the distillery tasting room. The party begins at 5 p.m. and 477 Distilling is located at 825 9th St. Unit B in Greeley.
UNC coaches and staff will attend the release party to celebrate the partnership with the distillery, according to a news release from the athletic department.
The cost of a bottle is $100 and a limited number of bottles will be produced. A portion of the money from sales will directly benefit UNC athletes by supporting Name, Image and Likeness (NIL) opportunities, the news release said.
Northern Colorado Bears head coach Kristen Mattio talks with her players during a women's basketball game against the Kansas City Kangaroos at the Bank of Colorado Arena on the campus of Northern Colorado University in Greeley on Wednesday, Dec. 3, 2025. (Brice Tucker/Staff Photographer)477 Distilling is a craft distillery and produces craft spirits, both of which are defined by a certain set of criteria according to the American Craft Spirits Association. A craft spirit is made by a distillery valuing the importance of transparence in distilling and is open about the beverage’s ingredients, distilling location, aging and bottling process. A craft distillery also makes fewer than 750,000 gallons annually.
The UNC news release said Bears Bourbon is a first-of-its-kind collaboration between the athletic department and a local craft distillery.
“The bourbon is uniquely blended to honor the spirit of Bear Country and the supporters who fuel UNC student-athletes year-round,” the release said.
WeldWerks Brewing has been creating innovative, big name craft beer in Greeley, Colorado since 2015. (Courtesy/WeldWerks Brewing Co.)UNC Athletics in August announced a three-year partnership with a Greeley craft brewing company. WeldWerks on 8th Avenue signed on to be the official beer of UNC Athletics in a sponsorship agreement worth $75,000.
This week, UNC announced an expansion of the deal with WeldWerks to introduce Bear Bear.
The UNC-WeldWerks agreement means WeldWerks beers will be available during UNC athletic events at Nottingham Stadium and Bank of Colorado Arena where the football, wrestling, volleyball and men’s and women’s basketball teams host matches and games.
The beers will also be part of any concessions sold at soccer and baseball games played at the Jackson Stadium Complex and at softball games at Gloria Rodriguez Field, adjacent to the football stadium and arena.
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