Howard’s Appliance Corp., founded by Howard Roach in San Gabriel in 1946, is closing throughout Southern California on Saturday, Dec. 6, according to a company notice.
The notice, signed by Isaiah Padilla, the logistics general manager for Howard’s, said that the 79-year-old La Habra-based company was closing its business operations due to “circumstances beyond our control.”
Padilla could not be reached for comment.
The company began as a radio repair shop and later evolved into one of Southern California’s leading independent appliance retailers by expanding into televisions and mattresses in more than a dozen locations. It was acquired eight months ago by S5 Equity, a private equity firm based in Newport Beach, to help with the cash-starved company’s turnaround.
S5 Equity Managing Director Baudelio Bueno did not return a phone call Friday seeking comment.
Social media reports indicated employees were notified on Thursday, Dec. 4 that they had been laid off.
“My parent just ordered a new range from Howard’s and then saw this morning they are all closing? They haven’t received the range yet, and apparently all the stores are closing as of tomorrow. My mom called 4 different stores and no one is picking up,” wrote one Reddit member, with 41 people commenting on the post by late Friday afternoon.
Representatives at stores in Alhambra, Covina, La Habra and Tustin could not be reached, and the Howard’s website also was down. Howard’s operated at least 17 stores before it was acquired.
At the time of the S5 acquisition earlier this year, Peter Boutros, the chief executive officer of Howard’s Appliance, said it was “poised for the future.”
“It’s not just about sustaining our legacy — this acquisition is about building upon it,” he said in a statement in April.
S5 Equity, an investment firm led by the Steinhafel family, made its first acquisition in 2022, when it partnered with Prelude Wine Holdings to buy Wiens Cellars in Temecula. In March 2025, it bought Minnesota-based Heartland America, a discount catalog and online retailer for consumers seeking to buy electronics, houseware and apparel.
The Steinhafel family has connections with Steinhafels Furniture in Wisconsin, as well as Gregg Steinhafel, who resigned as president and chief executive officer of Minnesota-based Target Corp. in 2014 following a data breach that exposed 40 million credit and debit card accounts.
S5 Equity is led by managing partner and founder David Steinhafel.
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