Instead, Jimmy John's is fully "leaning into the mania" of Spotify Wrapped and Apple Music Replay day with its own cheeky promotion, dubbed the Wrap Exchange.
Related: Jimmy John’s Sandwich That ‘Sparked a Frenzy’ Last Year Makes ‘Bigger Than Ever’ Comeback
Here's how it works: Fans send a direct message to Jimmy John's official Instagram account (@jimmyjohns), including either a screenshot or a link to their music streaming stats, and will receive a response with an exclusive code to unwrap a free wrap at Jimmy John's.
Jimmy John's is offering rewards members a free wrap in a limited-time "wrap for a wrap" promotion.The offer is only valid for Jimmy John's Rewards Members and redeemable for specific wrap recipes: Jimmy John's Chicken Caesar, Kickin' Ranch Chicken, or the Tuscan Italian Wrap. In what a spokesperson called a "playful nod" to the end of the year, only the first 20,225 participants to share their listening data will get a response—and, in turn, a complimentary wrap.
"Drop a beat Jimmy ?time to 'wrap' it up," one Instagram user joked of the announcement.
Several others declared that they "sent it" or that it was "done," so given how popular the promo seems to be with fans already, the clock is ticking, and fans must act fast to score the freebies.
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