Black Friday and Cyber Monday are known as the busiest shopping days of the year, and between those two days is Small Business Saturday. American Express said that last year consumers spent an estimated $22 billion at independent retailers and restaurants on Small Business Saturday.
The U.S. Small Business Administration (SBA) is encouraging consumers to support “Main Streets across America by shopping small” on Small Business Saturday.
“With the economy rebounding from forty-year high inflation, there’s never been a better time to shop small in support of local businesses,” said SBA Administrator Kelly Loeffler in a prepared statement. “Small businesses employ half of the private sector workforce and generate nearly half of GDP (gross domestic product) – which means that when we as consumers take part in Small Business Saturday, we’re investing in the workers and job creators who power our own communities.”
Small businesses in San Fernando Valley like Calabasas Saddlery see Black Friday and Small Business Saturday as a chance to reach out to their customers in a personal way.
Owner Julie Lindberg sizes a child for a riding helmet at Calabasas Saddlery, on Black Friday, November 28, 2025 in Calabasas. Lindberg says Black Friday and “Small Business weekend” helps her small business. (Photo by Sarah Reingewirtz, Los Angeles Daily News/SCNG) Show jumping rider Sheva Rajaee, of Irvine, tries out a pair of riding boots while shopping at Calabasas Saddlery, on Black Friday, November 28, 2025 in Calabasas while visiting family in Westlake Village. Owner Julie Lindberg says Black Friday and “Small Business weekend” helps her small business. (Photo by Sarah Reingewirtz, Los Angeles Daily News/SCNG) Saddlemaker Dave Thornbury checks Cristina Lopez’ saddle at Calabasas Saddlery, where he has been working for 45 years, on Black Friday, November 28, 2025 in Calabasas. Owner Julie Lindberg says Black Friday and “Small Business weekend” helps her small business. (Photo by Sarah Reingewirtz, Los Angeles Daily News/SCNG) Saddlemaker and cowboy Dave Thornbury, 78, tools leather for a pair of riding chaps he’s making at Calabasas Saddlery, where he has been working leather for 45 years, on Friday, November 28, 2025 in Calabasas. (Photo by Sarah Reingewirtz, Los Angeles Daily News/SCNG) Show Caption1 of 4Owner Julie Lindberg sizes a child for a riding helmet at Calabasas Saddlery, on Black Friday, November 28, 2025 in Calabasas. Lindberg says Black Friday and “Small Business weekend” helps her small business. (Photo by Sarah Reingewirtz, Los Angeles Daily News/SCNG) Expand“Like many small businesses, Black Friday and Small Business Saturday — we call it a ‘Small Business Weekend Celebration’ — are more than just massive sale days,” said Calabasas Saddlery owner Julie Lindberg. “It gives us the opportunity to bring our horsey community together. There’s nothing more fun than meeting your barn mates at the Calabasas Saddlery for a day of ‘retail therapy.’”
Julie Lindberg and her family have owned the Saddlery in Calabasas since 1973, and they enjoy being part of the horse community. “There’s nothing quite like the connection between a person and a horse,” Lindberg said. “It’s quite similar to the love and connection we feel for a dog or a cat.”
According to Los Angeles County data, the county is home to 1.3 million small businesses with more minority- and women-owned businesses than any other in the nation.
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