NFL Thrives On Close Games, Parity & Expanded Metrics In Drive Toward Ratings Paydirt. Could Thanksgiving Day Be A Record-Breaker? ...Middle East

To borrow a football metaphor, the NFL has effectively been kicking with a “k-ball” this season, adding out-of-home and streaming viewership to its linear ratings. Even so, the league continues to split the uprights, extending its decades of dominance. Heading into a blockbuster four-game stretch over Thanksgiving and Black Friday, average viewership is up 6% […]

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