The imagery is well-known to fans of his long-running reality series, but until now, its origin story has remained a mystery. But in a new video uploaded to Instagram this week, Wolfe took the time to break down the creation of Antique Archeology's branding, explaining in the caption that after 16 years of the logo featuring on television screens across the country, he finally realized he'd never told its story.
He held a metal sign cut in the shape of the rooster in question in his hand, recounting some of the location’s history since its construction in 1860 for interested parties.
Once in his possession, he said he started to think of Hatch Printery and the brand's well-known print blocks, deciding to incorporate the style into the logo. “So, check this out,” he said, turning around to show off the door and logo in all their glory.
"...this is the roots!” he cheered, knocking on the door affectionately. “This is the roots, man. So, anyway, I thought ya’ll would enjoy that as much as I do.”
View this post on Instagram"Love this story. Thanks for sharing!" one praised, while another agreed, "Absolutely I enjoy this !!"
"Very cool history! ?," somebody else declared.
His Love for 'Old Stuff' Is Always a Crowd Pleaser
Fans were also enamored with his passion, with one commenter noting, "I love how you love old stuff. ❤️."
Some also latched onto the importance of the door, suggesting ways to preserve it or wondering if they might be able to get their hands on the one-of-a-kind piece of American Pickers history.
But, as Wolfe replied to one of them, it's the OG door," and he "love[s] that it still hangs here."
Related: Fans Tell 'American Pickers' Star Mike Wolfe to 'Get a Room' as He Snuggles His Sweet New 'Score'
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